Men’s luxury resale is entering a new phase, and Vestiaire Collective’s The Future of Resale: Menswear Edition 2025 report shows just how quickly male shoppers are reshaping the secondary market. The data reveals a customer who treats his wardrobe more like a portfolio, balancing value, exclusivity, and sustainability while expecting platforms to deliver both product depth and investment potential.
Menswear becomes a growth engine
Vestiaire Collective positions this menswear-focused report as a milestone in its strategy to expand further into men’s circular fashion, supported by the launch of a dedicated men’s category on the platform. According to the company, the men’s assortment has expanded by 88% over the past three years, making it one of its fastest-growing segments.
This shift is also demographic: mens resale is drawing a younger audience, with 59% of male customers now Millennials or Gen Z, compared with 50% on the women’s side, confirming men as key drivers of the next wave of circular fashion. For Vestiaire Collective, this audience is central to its mission of accelerating a more circular luxury ecosystem.
Why men buy and sell pre-loved
Across the report and supporting coverage, three core motivations consistently emerge: value, exclusivity, and sustainability. Survey data indicates that 79% of men cite attractive pricing and affordability as a primary reason to shop resale, while 39% mention environmental concerns as part of their decision-making.
A striking behavior shift lies in how men think about future resale: about 70% say they care for items with the intention of reselling them later, treating fashion as both self-expression and an asset. Many factors influence potential resale value in their initial purchase choices, reinforcing the idea that secondhand is now built into the lifecycle of a product rather than an afterthought.
What men are searching for and reselling
The report and related analysis highlight a mix of classic power brands and fast-rising labels within men’s resale. On the “cult” and most viewed side sit luxury staples such as Louis Vuitton bags and Rolex watches, which dominate search and aspiration.
Top-selling categories cluster around pieces that anchor the modern male wardrobe, including jackets, sneakers, and sweaters. The report also highlights strong momentum for specific labels: interest in Ami has risen by 300%, Zegna is up 260% and Jean Paul Gaultier has grown 200% in interest.
A stock picker mindset for style
One of the most talked about findings is that men increasingly shop like stock traders, weighing potential upside and liquidity alongside aesthetics. Commentary around the report notes that roughly 70% of men say they care for pieces knowing they might resell them, and a smaller share always consider resale potential at the point of purchase, which changes how they view quality, logos, and timelessness.
Functional, versatile items that can move between settings and maintain resale value—from belt bags and gloves to espadrilles and technical outerwear—are gaining traction as “smart buys.” For brands, this favors designs that are durable, easy to maintain, and recognisable enough to stay desirable on secondhand platforms over time.
What this means for brands and retailers
The menswear edition reinforces a broader point already visible in Vestiaire Collective’s joint work with BCG: resale is no longer niche, already accounting for around 28% of surveyed users’ wardrobes, rising to 30% for clothing and 40% for handbags. In menswear, this translates into a structural expectation that pieces will live several lives across owners and platforms.
For brands, the report and expert commentary suggest three clear opportunities: integrating resale services and credit into their own ecosystems, designing with circularity and value retention in mind, and becoming more transparent about expected resale performance to positively influence first purchase decisions. In a market where men treat garments like assets, winning on craftsmanship, longevity, and recognisable design could be as important as runway buzz.
