Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant. This innovative platform aims to provide creators with the tools and resources they need to monetize shoppable products from Walmart, empowering them to share their recommendations and earn money while doing so.
Launched in beta in October 2022, Walmart Creator is a one-stop portal that allows content creators to earn commissions by sharing product links on social media platforms. The platform offers a supportive environment for creators, providing opportunities for training and access to advanced analytics. Creators can also apply to be part of upcoming brand campaigns, further expanding their reach and potential earnings.
Walmart Creator is currently operating in beta, with plans to fully launch throughout the holiday season and into 2023. The company intends to rapidly evolve and iterate the platform over time, building features and experiences that make it easy for creators to create and publish content, and customers to shop their favorite products through Walmart.
One of the key benefits of using the Walmart Creator platform is the opportunity to earn revenue from the content generated on social media. There is no cap on how much an influencer can earn or sell, making the platform highly competitive and offering a variety of revenue streams for growing content creators. Affiliate commissions through the Walmart Creator program can range from 0% to 18%, although these rates may change as the program evolves.
In addition to earning potential, Walmart Creator also focuses on community-building through the Walmart Collective platform. This space allows influencers to share ideas, discuss new strategies, and learn new skills to help them grow their personal brands. Exclusive updates and invites to corporate events will also be shared through this platform.
To join the Walmart Creator program, influencers must apply through the official website. Once approved, they will have access to the tools and resources needed to monetize their content. The platform encourages users to promote a wide assortment of product collections, ensuring there is something available for every niche.
The program represents a significant step for the retail giant into the world of influencer marketing. By providing a platform for content creators to monetize their work, Walmart is not only supporting the growth of individual creators but also expanding its reach and presence in the ever-evolving world of social commerce.