This Spring, the waterdrop® brand—the most rapidly expanding hydration company in Europe—will expand its brick-and-mortar presence throughout the United States. Its goal is to inspire people to drink more water. With this growth, the company will be able to provide its main products, notably the “Microdrinks” product category it invented and popularised, to American consumers nationwide through important U.S. retail partners. Starting on April 3rd, 2,051 Walmart shops will sell waterdrop® in addition to a few Target and HEB locations starting on March 26 and March 20, respectively.

 

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After raising $70M in its Series B last winter, waterdrop® will soon be on thousands of the largest store shelves. A year ago, the well-known European brand was primarily sold DTC in the American market, with little local retail presence. With its expansion to Walmart, Target, and HEB, the…