The 2000s were a vibrant and eclectic decade for fashion, marked by a mix of bold trends and iconic brands that left an indelible mark on the industry. From velour tracksuits and tattoo-inspired designs to trucker hats and chunky sneakers, the early 2000s were a playground for iconic Y2K fashion trends. Here’s a look at some of the most popular fashion brands that defined the 2000s, influencing what we wore and pop culture.
1. Juicy Couture
Juicy Couture was synonymous with the early 2000s, thanks to its velour tracksuits that became a staple in every celebrity wardrobe. Paris Hilton and Jennifer Lopez were often seen sporting these comfy yet stylish two-piece sets, which typically featured the word "Juicy" emblazoned in diamanté across the fabric. The brand relaunched its website in 2020, returning the iconic tracksuits that once ruled the fashion scene.
2. Ed Hardy
Known for its tattoo-inspired designs, Ed Hardy was another major player in 2000s fashion. Celebrities like Britney Spears, Madonna, and Kim Kardashian frequently donned Ed Hardy's graphic tees and hoodies. The brand experienced a revival in 2021 when stars like Addison Rae and Bella Hadid were spotted wearing its apparel, leading to a new collection dedicated to Y2K fashion.
3. Von Dutch
Von Dutch trucker hats were the must-have accessory of the early 2000s. Gwen Stefani and Nicole Richie were among the many celebrities who popularized this brand, offering logo tees that were a hit among fashion enthusiasts. In 2020, Von Dutch rebranded as a luxury label, launching a limited-edition denim collection that paid homage to its roots.
4. Abercrombie & Fitch
Walking into an Abercrombie & Fitch store in the 2000s was a unique experience, characterized by dim lighting and a strong perfume scent. Known for its polos, graphic tees, and ripped jeans, the brand faced criticism for its limited sizing and lack of diversity. However, a rebrand in 2017 under CEO Fran Horowitz introduced more inclusive sizes and diverse models, helping Abercrombie regain its popularity.
5. Aéropostale
Aéropostale was a mall mainstay in the early 2000s, offering affordable alternatives to Abercrombie & Fitch. Its classic logo tees were common, appearing on the red carpet, such as when Mischa Barton wore one to the 2004 Teen Choice Awards. Although the brand filed for bankruptcy in 2016, it has recently gained traction on TikTok for its crop tops and denim.
6. Baby Phat
Launched by model Kimora Lee Simmons in 1999, Baby Phat redefined streetwear in the early 2000s with its bedazzled baby tees, zip-up sweaters, and low-rise jeans. The brand returned in 2019 with a Forever 21 collaboration and a new collection featuring velour tracksuits and bedazzled tank tops.
7. True Religion
True Religion jeans were so popular in the 2000s that they even got a shout-out in the Black Eyed Peas song “My Humps.” Known for their distinctive horseshoe pocket and thick stitching, these jeans turned any outfit into a statement look. After filing for bankruptcy in 2017 and 2020, True Religion re-emerged with a Supreme collaboration and nostalgic collections.
8. Diesel
Established in 1978, Diesel took off in the ‘90s and 2000s with grungy offerings like tight, low-rise jeans and bodycon dresses in bold prints. The brand remains in high demand today, thanks to endorsements from A-listers like Gigi Hadid and Dua Lipa.
9. Skechers
Chunky sneakers have returned, but Skechers first had its moment in the 2000s. Pop icons Britney Spears and Christina Aguilera were featured in Skechers campaigns, making the lace-up tennis shoes a symbol of Y2K fashion. The brand has recently collaborated with Diane von Furstenberg, Martha Stewart, and Snoop Dogg, keeping it relevant in today's market.
10. Tommy Hilfiger
Tommy Hilfiger was all about statement pieces in the late ‘90s and early 2000s. The flag-logo apparel and baggy denim were hits with musicians like Aaliyah and Gwen Stefani. While "Tommy Girl" tanks are now vintage finds, the brand continues to thrive with successful collaborations, including a notable one with Zendaya in 2019.
Conclusion
Labels like Von Dutch and True Religion turned accessories and jeans into must-have items, and Abercrombie & Fitch set the mall culture tone with its preppy aesthetics. Baby Phat redefined streetwear, Diesel pushed the boundaries of grunge, and Skechers made chunky sneakers cool long before their recent comeback. Juicy Couture and its velour tracksuits embodied casual luxury, while Ed Hardy brought tattoo art into mainstream apparel. Whether you're reminiscing about your favorite Y2K outfits, these brands hold nostalgic value and continue to find new relevance even today.
