Younger Shoppers Want Text Messages From Brands, says Report

scroll through social media feeds. In fact, 48% of customers prefer receiving special offers via text message, and 28% of consumers subscribe to branded emails for the sole purpose of being notified about sales, promo codes, or coupons. SMS marketing also fosters a sense of loyalty and appreciation among customers.

More than half of the consumers surveyed opted into text message marketing when they were about to make a purchase or became frequent shoppers. Additionally, 1 in 3 people feel valued by texts from brands, while 1 in 5 feel excited by them.

However, it is crucial for businesses to ensure that their text messages are relevant and personalized to each individual customer. A majority of consumers (78%) express frustration when they receive generic messages that do not cater to their specific needs or interests.

To avoid alienating customers, brands must embrace advanced personalization techniques and reassess their marketing approaches. SMS marketing presents a valuable opportunity for businesses to engage with their customers in a direct, immediate, and personalized manner…