Zeekit is a pioneering virtual fitting room technology and mobile app that lets users try on clothing online or in store, merging real-world shopping with digital innovation. By leveraging augmented reality, deep learning, and real-time image processing, Zeekit lets customers visualize how an outfit will look on their own bodies—or on models that match their measurements—before making a purchase. Headquartered in Tel Aviv and New York, Zeekit is now globally recognized as the core virtual try-on platform for Walmart and multiple fashion industry leaders.
Zeekit utilizes augmented reality to offer an interactive online shopping experience, allowing shoppers to visualize how an item will look on various body types.
How Does It Work?
- AI & AR-Powered Visualization: Shoppers upload a full-body image or select a diverse set of models representing different heights, shapes, and skin tones, and instantly try on any item in the catalog on their real or selected figure.
- Choose My Model: Through Walmart.com and the Walmart app, users can find the best match from over 50 models, making size, fit, and confidence in style easier and more inclusive than ever.
- Social Integration: The app allows sharing digital outfits for peer input and comparison, making shopping collaborative, fun, and community-centric.
- Retailer & Brand Plug-In: Zeekit’s engine integrates with partners like Adidas, Levi’s, Hanes, Macy’s, ASOS, Tommy Hilfiger, Rebecca Minkoff, and more, so the virtual fitting experience extends far beyond Walmart.
“At Rebecca Minkoff, the integration of technology and style is paramount. Our partnership with Zeekit developed very organically and was a prime example of the best kind of integration. To be able to virtually try on a garment gives customers a chance to access the feel of our product with immediacy – technology like that is made for the millennial consumer,” said Uri Minkoff, CEO, Rebecca Minkoff
Origin Story & Founders
Zeekit was founded by Yael Vizel (CEO), Alon Kristal (CTO), and Nir Appleboim (VP R&D), blending backgrounds in electrical engineering, computer vision, and military image-processing. Inspired by the challenge of virtually assembling complex visual data, the founders sought to create a solution that would eliminate the uncertainty—and high returns—of online and omnichannel fashion.
Yael Vizel, a Technion alumna and one of Israel’s leading technology innovators, was listed among Israel’s 50 Power Women by Forbes in 2019. Zeekit grew from its Tel Aviv roots to become a vital technology provider for brands worldwide before its acquisition by Walmart.
How Much Has Zeekit Raised to Date?
- Total Raised: Over $16 million from 2014 to 2021 across five rounds.
- 2016 Series A: $9 million led by US and Israeli VCs.
- Acquisition: Walmart acquired Zeekit in May 2021 for an undisclosed sum, cementing its strategic role as Walmart’s fashion tech engine.
Benefits for Consumers
- Inclusion: Customers of all body types, sizes, and skin tones can find the most accurate representation of themselves while shopping.
- Reduced Returns: By dramatically improving fit accuracy and confidence, Zeekit has been shown to lower costly product returns across partners.
- Personalized Shopping: The choice of your model, instant digital try-on, and interactive sharing make for a tailored, modern retail journey.
- Fun Factor: Immersive digital experience turns browsing and styling into a playful, creative process.
Applications for Sellers
- Omnichannel Solution: National retailers and boutiques deploy Zeekit to offer integrated try-on across desktop, mobile, and store touchpoints.
- Brand Engagement: The technology draws shoppers deeper into the brand experience, raising conversion rates and cementing repeat business.
- Inventory Diversification: Try-on isn’t limited to a few bestsellers; Zeekit unlocks the full catalog for virtual exploration, increasing sell-through.
- AI Data Stream: Brands gain insight into size choices, returns, and engagement, empowering more responsive design and supply decisions.
Future Outlook
- Scalability: As part of the Walmart Global Technology platform, Zeekit’s solutions are expanding to more brands, sizes, and apparel categories—recent months adding Levi’s, Hanes, and more to the virtual catalog.
- Market Growth: By 2025, the virtual fitting room market is forecast to reach $6.5 million—doubling since 2019 as global retailers and consumers demand personalized, confident online shopping.
- Tech Evolution: Advances in AR, 3D, and image processing will enable even more nuanced fit prediction, including for adaptive and specialty fashion.
