QWEEN Raises Funding for India’s Next Experiential Jewellery Brand

Rosy Blue and Kashikey are backing QWEEN with a major funding boost of ₹1000 crore, positioning the brand as one of India’s most ambitious new luxury jewellery concepts. The investment will help scale QWEEN, described as India’s first self-discovery experiential jewellery brand, into a nationwide retail experience built around all-natural fine jewellery and women-led discovery.

QWEEEN’S Origin And New Backing

Founded as a bootstrapped venture by Amit Kumar and Suyash Motarwar, QWEEN began with a shared vision to rethink how modern Indian women discover and experience fine jewellery. The duo later secured seed funding from Japanese luxury jeweller Kashikey Co. Ltd., which supported early product development and brand-building.

Building on that foundation, global jewellery leader Rosy Blue and Kashikey have now committed an additional ₹1000 crore to scale QWEEN as a transformative luxury retail concept focused on self-guided shopping and ethical, all-natural materials.

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