FashionFinance

QWEEN Raises Funding for India’s Next Experiential Jewellery Brand

Rosy Blue and Kashikey are backing QWEEN with a major funding boost of ₹1000 crore, positioning the brand as one of India’s most ambitious new luxury jewellery concepts.

Published: Dec 11, 2025 10:24 AM

By Jeanel Alvarado

FashionFinance

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FashionFinance

QWEEN Raises Funding for India’s Next Experiential Jewellery Brand

Rosy Blue and Kashikey are backing QWEEN with a major funding boost of ₹1000 crore, positioning the brand as one of India’s most ambitious new luxury jewellery concepts. The investment will help scale QWEEN, described as India’s first self-discovery experiential jewellery brand, into a nationwide retail experience built around all-natural fine jewellery and women-led discovery.

QWEEEN’S Origin And New Backing Founded as a bootstrapped venture by Amit Kumar and Suyash Motarwar, QWEEN began with a shared vision to rethink how modern Indian women discover and experience fine jewellery. The duo later secured seed funding from Japanese luxury jeweller Kashikey Co.

Ltd., which supported early product development and brand-building. Building on that foundation, global jewellery leader Rosy Blue and Kashikey have now committed an additional ₹1000 crore to scale QWEEN as a transformative luxury retail concept focused on self-guided shopping and ethical, all-natural materials.

Experiential Flagship Stores In Bangalore And Delhi QWEEN’s first experiential retail stores, described as India’s first self-discovery experiential jewellery spaces, will span around 5,000–6,000 sq ft and are set to debut by mid-February in Bangalore and Delhi.

The concept is designed to make luxury jewellery feel inviting rather than intimidating, with a focus on purpose-led design, ethical craftsmanship, and a contemporary luxury setting…

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QWEEN Raises Funding for India’s Next Experiential Jewellery Brand

Rosy Blue and Kashikey are backing QWEEN with a major funding boost of ₹1000 crore, positioning the brand as one of India’s most ambitious new luxury jewellery concepts.

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