Express Makes it “Too Easy to Look This Good” With Fashion Film Starring Tinashe
Expressis stepping into Fall 2026 with “Too Easy to Look This Good,” a campaign that turns its wardrobe into a full scale fashion film, starring Tinashe and Tee Higgins and celebrating confidence, individuality and the transformative power of personal style. Blurring the lines between fashion film and music video, the campaign pulls energy from the late 1990s and early 2000s, bringing together fashion, music, dance and sport in one cinematic story built around movement and mood.
At the centre of the film is Tinashe’s hit single “Too Easy”, which transforms style into a feeling. Through a series of vignettes, Tinashe, Tee Higgins and a cast of dancers including Aaliyah Beck, Amara Iromaka, Josie Thompson and Shiori Murayama move from a sun-soaked pool party to a high-energy nighttime celebration at the John Lautner designed Goldstein House in Beverly Hills. Directed by Colin Tilley, choreographed by JaQuel Knight and produced by…
London Alley, the film keeps clothing in motion: dancing, celebrating and living, showing how Express aims to empower customers to move through every moment with confidence and effortless style.
Building on the Dress to Express brand platform, the campaign brings Express’ purpose creating confidence and inspiring self expression to life while introducing a new generation of Expressionists, individuals who use personal style as a form of self expression.
The house party setting nods to Express’ heritage in party dressing and going out style, while partnering with Tinashe and Tee Higgins reinforces the brand’s ongoing connection to music, fashion and sport.
“Express has always been about more than what you wear, it’s about how great style makes you feel,” said Joe Berean, Chief Marketing Officer of Express, adding that “Too Easy to Look This Good” captures that spirit by bringing together fashion, music and movement while spotlighting products that have defined the brand for generations…
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