Express Makes it “Too Easy to Look This Good” With Fashion Film Starring Tinashe

At the centre of the film is Tinashe’s hit single “Too Easy”, which transforms style into a feeling.

Through a series of vignettes, Tinashe, Tee Higgins and a cast of dancers including Aaliyah Beck, Amara Iromaka, Josie Thompson and Shiori Murayama move from a sun-soaked pool party to a high-energy nighttime celebration at the John Lautner designed Goldstein House in Beverly Hills.

Directed by Colin Tilley, choreographed by JaQuel Knight and produced by London Alley, the film keeps clothing in motion: dancing, celebrating and living, showing how Express aims to empower customers to move through every moment with confidence and effortless style.

Building on the Dress to Express brand platform, the campaign brings Express’ purpose creating confidence and inspiring self expression to life while introducing a new generation of Expressionists, individuals who use personal style as a form of self expression…