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Maesa is entering Sephora through Anecdotes by Artists, a new prestige fragrance brand launching exclusively with the retailer on September 14. The partnership is Maesa’s first with Sephora.
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.
Miu Miu has expanded its Breeze Nanshan boutique in Taipei, creating what the brand’s Colette Lai describes as its largest store in Taiwan. Completed on August 28, the expansion gives the existing location a larger setting for its collections in the city’s Xinyi district.
Lululemon’s refreshed Hysan Place store in Hong Kong combines product shopping with spaces intended for community connection. Lighting partner LPA Lighting says its Asia team handled lighting design and supply for the Causeway Bay project, adapting the scheme to a store with more than one purpose.
Adidas used the 2026 FIFA World Cup to bring employees together through 3-Stripes Forecaster, a custom match-prediction experience. The company says 12,530 colleagues in 49 countries submitted 793,855 predictions across the tournament, turning the football calendar into a shared internal activity.
Simon is bringing its Malls and Premium Outlets together under a national brand platform, pairing a shared creative identity with its recently launched retail media network.
Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast. Global brand ambassadors Jin of BTS, NINGNING of aespa and Xiao Zhan appear alongside Shawn Mendes, Tom Brady and Alex Consani.
Rhode brought its Alexandra Leclerc collaboration to Monaco with a launch dinner at La Vigie Zanoni, pairing a waterfront setting with personalized tableware and its new miniature blushes. The event gave the beauty launch a physical setting built around the collaborator, alongside a product range designed to clip onto bags and travel with its wearer.
Supreme has opened a second flagship in South Korea, choosing Seoul’s Seongsu district for its latest store. Located at 22 Seongsui-ro 7-gil in Seongdong-gu, the opening adds another destination for the brand beyond its existing Dosan Park location.
ALO has opened at The Galeries in Sydney’s central business district, extending its Australian retail presence with a store near the Queen Victoria Building. The opening brings the brand’s activewear and lifestyle presentation into a central-city shopping destination at 500 George Street.