Abercrombie & Fitch Returns to Its 1892 New York Roots With Iconic Denim

Fronting the campaign are Emily Ratajkowski and Paloma Elsesser, alongside professional football players Jaxson Dart and Malik Nabers, who play for the New York Giants.

The cast brings together style, culture and sport, with visuals captured on the streets of SoHo and inside subway cars to reflect the energy of the city where Abercrombie & Fitch traces its origin back to 1892.

Across the imagery, the talent showcases key denim silhouettes in layered, fall-ready looks that speak to both fashion-forward dressing and off-duty sport style.

The women’s lineup highlights several of the brand’s hero fits, including the High Rise Wide Leg Jean, High Rise Barrel Jean, Low Rise Ultra Loose Jean and High Rise Relaxed Jean…