Fabletics was launched in 2014 by Kate Hudson, Adam Goldenberg, Don Ressler, and Ginger Ressler. The brand’s mission was clear: disrupt the activewear industry with affordable, stylish, and high-performance clothing for every body.
Kate Hudson brought instant credibility and visibility. “The idea behind Fabletics was really to make fitness and fashion accessible for everyone,” she shared in a 2017 interview. Hudson’s passion for wellness and inclusivity fueled the brand’s growth, as she says herself—“I always wanted to do something fashion orientated… but I realized activewear was the space that really needed something new for real, busy women of all shapes and sizes.”
Within only three years, Fabletics reached a valuation of $250 million thanks to its innovative subscription model. New members complete a quiz, receive personalized monthly outfit recommendations, and enjoy substantial discounts, while the brand collects feedback for product improvements at scale.
By 2015, the first flagship store opened in Bridgewater, New Jersey, serving as a prototype for a nationwide retail expansion. Just a decade later, Fabletics operates more than 95 stores across the United States, Europe—including Berlin and London—and maintains a thriving e-commerce operation, boasting over 2 million VIP members worldwide.
The brand stands out for rapid inventory planning and vertical integration. “Data runs our business. It tells us what customers like on social media, how many of each product we need to make, and what inventory we’ll design. We use technology to collect data points and communicate that well,” explained President Gregg Throgmartin, referencing their 95% inventory forecast accuracy—a key advantage over competitors.
Fabletics joined TechStyle Fashion Group, giving it access to enterprise technology and global logistics. By 2020, annual revenue exceeded $500 million. The team’s collaborative spirit extended to innovative celebrity capsule collections with stars like Demi Lovato and Kevin Hart, the latter becoming an investor and launching the Fabletics men’s line in 2020.
Sustainability is now central to Fabletics. By 2025, more than 60 percent of fabrics are sourced from recycled or sustainable materials.
Tech adoption is aggressive. The Fabletics FIT app, launched in 2021, brings on-demand workouts and wellness content to members (and nonmembers via a separate subscription). The seamless omni-channel strategy uses proprietary software (OmniSuite) for unified inventory across physical and online retail.
“My hope when I co-founded Fabletics was to create a community that could inspire people to enjoy an active lifestyle without feeling pressure,” says Kate Hudson. “When I feel strong, I feel strong; mentally and physically. Fabletics is about shifting your patterns and being more active in your life—in whatever capacity that is.” The brand keeps adding categories—swimwear, footwear, velour capsules (with actress Vanessa Hudgens), and tennis gear (debuted in 2022)—and continues expanding internationally.
Today, Fabletics supports over 650 corporate staff and 1,000 retail employees. It was named to Newsweek’s Best Customer Service List for 2022, and is preparing for a possible public offering with a valuation above $5 billion.
Kate Hudson’s journey, from Oscar-nominated actress to wellness entrepreneur, is the driving force behind Fabletics’ message: accessible, empowering style for every person, every day.
