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Fashion Tech Market to Surpass $345 Billion as AI and AR Drive Growth Through 2030

Rental, resale, and subscription-based fashion models are gaining momentum, with AI-backed product tracking, authentication, and logistics.

Published: Nov 24, 2025 8:39 PM

By Jeanel Alvarado

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Fashion Tech Market to Surpass $345 Billion as AI and AR Drive Growth Through 2030

The global fashion technology market is undergoing rapid evolution, projected to climb from $239.65 billion in 2024 to $345.39 billion by 2030, representing a robust CAGR of 6.3% from 2025 to 2030. This transformation is powered by technological advancements such as artificial intelligence (AI), augmented reality (AR), wearable devices, and blockchain, empowering fashion brands to meet new consumer demands and reimagine engagement, personalization, and sustainability.

North America and the Asia Pacific Lead Market Growth North America claimed the largest share, exceeding 33.0% of the global market in 2024, led by widespread adoption of advanced digital solutions in retail and design. The U.S. is expected to expand steadily, growing at a CAGR of 4.5% over the next five years.

Meanwhile, the Asia Pacific region is poised to post the fastest CAGR at 8.5%, fueled by booming e-commerce and the proliferation of digital payments and social commerce platforms in emerging markets such as India, South Korea, and Australia.

Smart Apparel and Wearable Tech Dominate Product Segments The smart apparel sector held the largest product share, over 28.0% in 2024, owing to rising consumer demand for products that deliver on convenience, health monitoring, and performance tracking.

Wearable tech, which accounted for 26.0% of global revenue, remains a growth engine, with devices like smartwatches and fitness trackers gaining traction for their integration of style and utility…

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Fashion Tech Market to Surpass $345 Billion as AI and AR Drive Growth Through 2030

Rental, resale, and subscription-based fashion models are gaining momentum, with AI-backed product tracking, authentication, and logistics.

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