The new TRESemmé x LUAR Ana Bag Claw Clip is turning one of fashion’s most coveted handbags into a limited-edition hair accessory and gifting moment, landing just in time for holiday 2025 beauty shoppers.

From cult bag to hair clip

The claw clip reimagines LUAR’s cult Ana Bag as a sculptural hair accessory, mirroring the bag’s signature handle and structured silhouette in a glossy TRESemmé-black finish with subtle gold accents inspired by the brand’s A-List styling range. Designed to sit like jewelry in the hair, the piece channels the same “everyday icon” energy that helped the Ana Bag become an “it” accessory for fashion lovers, influencers, and celebrities since its debut in 2021.

LUAR creative director Raul Lopez said the collaboration is deeply personal, reflecting the influence of his Dominican mother, who was a longtime TRESemmé fan and inspiration behind the original Ana Bag. Lopez said he wants this piece to show what happens when you push luxury beyond old rules and make it feel reachable for everyone, from his Brooklyn community to red-carpet regulars.