In the vibrant world of Indian ethnic wear, Meena Bindra founded Biba in 1988. Biba has grown into a beloved brand offering a wide range of ethnic apparel for women and girls. However, the market is rich with other brands offering similar charm and quality, each bringing its unique flair. Let's explore some of the top brands similar to Biba that you should consider for your next shopping spree.
1. FabIndia
Founded in 1960 by John Bissell, an American who came to India as part of a Ford Foundation program, FabIndia has grown into a significant player in the Indian retail market. Initially established to export home furnishings, FabIndia opened its first retail store in Greater Kailash, New Delhi, in 1976. FabIndia's products are natural, craft-based, contemporary, and affordable, making it a popular choice for those seeking authentic Indian textiles and home decor.
2. Global Desi
Global Desi, launched in 1995 by Anita Dongre, is another popular name in the ethnic wear market and brings a contemporary twist to traditional Indian attire. The brand caters to free-spirited women with its stylish kurtis that blend traditional Indian aesthetics with modern cuts and designs. Global Desi's offerings are both desi in looks and global in style, making it a favorite among women who appreciate a mix of ethnicity and modernity. The brand has expanded internationally, with its first store outside India opening in Mauritius in 2013.
3. W for Woman
W for Woman was founded by Mr. OS Pasricha and Mr. AS Pasricha in 2001-2002, is a premium ready-to-wear brand that caters to urban Indian women. The brand is known for introducing the mix-and-match concept in retail, offering a wide range of contemporary Indian wear for women. W for Women's designs are inspired by the latest trends, making their kurtis perfect for office and casual wear.
4. Libas
Libas is a popular brand specializing in women's ethnic wear, including kurtas. Known for its wide range of designs, styles, and price points, Libas offers something for every woman's taste and budget. From elegant anarkalis to chic palazzos, Libas provides various options that cater to different tastes and preferences.
5. Indya
Indya is another notable brand in the ethnic wear segment, known for its chic and contemporary designs that appeal to modern women. Indya's collections are designed to cater to the fashion-forward woman who seeks elegance and sophistication in her wardrobe. The brand's focus on quality and innovative designs makes it a strong alternative to Biba. The brand offers a range of indo-western dresses, kurtas, and skirts that are perfect for those who want to make a style statement while staying rooted in tradition.
6. Ritu Kumar
Founded by the pioneering designer Ritu Kumar in 1969, began her journey in Kolkata with just two small tables and hand-block printing techniques. Over the decades, she has grown her business into India's largest and most respected designer-wear brand, known for its bridal wear and evening clothes. The brand's philosophy revolves around integrating ancient Indian textile heritage with contemporary fashion, making it a strong alternative to Biba.
7. Rangriti
Launched by Meena Bindra in 2014, Rangriti is an internet-first brand offering ethnic wear for women. It operates under the umbrella of BIBA Fashion Limited, which was also founded by Meena Bindra. Rangriti stands out for its vibrant and affordable ethnic collections, catering to modern women who seek stylish yet traditional attire. With 540 competitors, Rangriti has carved out a significant niche in the market, making it a viable alternative to Biba.
8. Manyava
Vedant Fashions, founded by Ravi Modi in 2002, owns the Manyavar and Mohey brands. Manyavar started as a thought in 1999 when Modi ventured into his family business, eventually setting up his own venture with a seed capital of ₹10,000. The brand specializes in men's ethnic wear, while Mohey, introduced in 2015, caters to women's wedding and celebration wear. Their strategic use of brand ambassadors like Anushka Sharma and Virat Kohli has further solidified their market presence.
9. Sabyasachi
The brand Sabyasachi, named after its founder Sabyasachi Mukherjee, is renowned for its luxurious and authentic Indian fashion. Mukherjee's philosophy focuses on the "personalized imperfection of the human hand," reshaping traditional outfits with a unique vision. In 2021, Aditya Birla Fashion Retail acquired a 51% stake in the business, aiming to make Sabyasachi India's first global luxury brand. Known for its intricate detailing and grand designs, Sabyasachi offers a premium alternative to Biba.
10. Aurelia
Aurelia, a brand under TCNS Clothing Co. Limited, was launched in 2009 and is owned by brothers Mr. OS Pasricha and Mr. AS Pasricha. his approach has made Aurelia an indispensable part of the modern retail format, aiming to grow nationally and globally through retail and e-commerce.
Conclusion
From FabIndia, Global Desi, Sabyasachi, and the affordable elegance of Aurelia, each brand on this list provides a unique way to celebrate and embrace Indian heritage through fashion. So, the next time you want to add a touch of ethnic charm to your wardrobe, consider these fantastic alternatives to Biba and discover the rich diversity of Indian fashion.
