Adore Me, a direct-to-consumer women’s intimate apparel brand based in New York City, is revolutionizing the retail industry with the launch of Adore Me Tech. Known for being the first lingerie brand to bring extended sizing to the market, Adore Me has always considered themselves as much of a data-driven technology brand as they are a lingerie brand. With nearly 100 technical engineers based out of their Bucharest and New York City offices, the company aims to transform the way people shop by embedding technology into every aspect of their business.
Adore Me Tech is an organizational structure that represents the future of what a technology group within a retail company can look like. Its core mission is to build upon the Adore Me Operating Platform, an ecosystem of 15 internal tools that fuel solutions for current and short-term business challenges. Some examples of these proprietary tools include a scale-up procurement inventory management system, a product ordering tool & advanced shipping notifications, an algorithm-based try-at-home subscription box, an advanced product creation tool used by Adore Me Designers, and a self-serve platform that serves as a home base for influencer campaigns.
In addition to its online presence, Adore Me has begun expanding into brick-and-mortar stores, partnering with StoreAdvise on IoT, RFID labels, and smart fitting-room displays. This innovative technology allows shoppers to interact with store associates in real-time, requesting different sizes, styles, or colors using the smart display in their dressing room. The data generated by each interaction helps store managers optimize inventory levels and provides valuable insights for designers to create garments that are popular with shoppers.
Adore Me was recently acquired by Victoria’s Secret & Co., which aims to move the category forward in a more inclusive, tech-forward, and sustainable way. The company plans to open 300 stores in the next five years, with locations already opened in Bridgewater, New Jersey, and Staten Island, New York. Upcoming stores include Providence Place in Providence, Rhode Island, and Willowbrook Mall in Wayne, New Jersey.
As the world continues to change, Adore Me recognizes the need to adapt their approach to planning, automation, and policies. The Adore Me Operating Platform serves as a catalyst for business growth, and the introduction of Adore Me Tech is a significant step towards building the future of retail.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.