Adore Me, known for being the first lingerie brand to bring extended sizing to the market, is now introducing Adore Me Tech: an organizational structure that represents the future of what a technology group within a retail company can look like.
With nearly 100 technical engineers based out of Adore Me’s Bucharest and New York Cityoffices, Adore Me has always considered themselves just as much of a data-driven technology brand as they are a lingerie brand. Knowing that the very nature of shopping is always changing, Adore Me follows their belief that technology must be embedded into any and every business function. That’s why the disruptive lingerie brand is launching their own technology brand, Adore Me Tech, whose core mission will be to build upon the Adore Me Operating Platform.
The Adore Me Operating Platform
If there’s one trend that Adore Me has experienced as consistent, it’s this: Their market and business is continually being disrupted by new technology and the external factors that come along with it. Recognizing that changes to shopping and fashion are inevitable, Adore Me introduces their very own suite of proprietary software and technology used to expand into new markets, new products, and new business models.
Currently, the Adore Me Operating Platform stands as an ecosystem of 15 internal tools that fuel solutions for current and short-term business challenges—and they’re working closely with business partners to expand even further, too. Examples of these proprietary tools include a scale-up procurement inventory management system, a product ordering tool & advanced shipping notifications, an algorithm-based try-at-home subscription box, an advanced product creation tool used by Adore Me Designers, and a self-serve platform that serves as a homebase for influencer campaigns.
“We hypothesize that as the world around us continues to change, we’ll need to change the way we approach our planning, automation, and policies,” says Romain Liot, Co-Founder & Chief Operating Officer of Adore Me. “The right framework will be our catalyst in business growth, and the Adore Me Operating Platform is a huge step in the right direction.”
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.