Fast fashion giant SHEIN has taken a significant step towards expanding its sustainability and social impact efforts by establishing the SHEIN Cares Fund in December 2021. This multi-year, $10 million commitment aims to support global non-profit organizations that focus on empowering entrepreneurs, supporting underserved communities, ensuring animal health and welfare, and promoting recycling and the circular economy.
SHEIN, a leading global e-retailer of fashion, beauty, and lifestyle products, has already donated more than $1 million to various organizations over the past year, including in-kind and product donations. The company plans to announce additional beneficiaries of the SHEIN Cares Fund throughout the next year.
The first recipient of SHEIN Cares funding is Vital Voices, a global NGO that invests in women leaders tackling issues such as gender-based violence and climate crisis. Through a $500,000, two-year partnership, SHEIN Cares will support fellowships and mentoring programs for numerous female change-makers worldwide.
Molly Miao, Chief Marketing Officer at SHEIN, emphasized the importance of empowering individuals and giving back to those in need, stating that it has been part of the company’s DNA since its inception. She also highlighted the critical role of organizations like Vital Voices in addressing global challenges of inequity and barriers to economic development.
SHEIN Cares, the philanthropic arm of the company, focuses on making monetary and in-kind contributions to organizations aligned with its mission: empowering entrepreneurs, helping communities thrive, and protecting the environment. With operations in Guangzhou, Singapore, and Los Angeles, SHEIN reaches consumers in over 150 countries and regions worldwide, offering more than 6,000 new fashion, beauty, and lifestyle products daily.
This $10 million commitment demonstrates SHEIN’s dedication to making a positive impact on society and the environment while continuing to provide accessible and affordable fashion choices for its customers.