Hot Topic announces partnership with thredUP, one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced "Hot Topic Replay," a 360-resale program that allows customers to shop secondhand products directly through its website and resell apparel for Hot Topic credit. Not only can customers purchase gently-used Hot Topic items, but they can also shop iconic pop culture brands on hottopic.thredup.com. "Hot Topic Replay" is enabled by thredUP's Resale-as-a-ServiceⓇ (RaaS), which empowers some of the world's leading brands and retailers to deliver quality, seamless resale experiences to their customers.
"Incorporating resale into our business model is another step towards sustainability and an exciting opportunity for our customers. The launch of Hot Topic Replay provides our customers the ability to give their pop culture merchandise a second life," said Steve Vranes, CEO of Hot Topic.
"Leveraging thredUP's RaaS was the right decision for us as they have more than a decade of experience powering resale at scale and were able to get us up and running in a short period of time."
In addition to purchasing secondhand products at hottopic.thredup.com, customers in the U.S. can earn shopping credit for gently-worn items by generating a prepaid shipping label from hottopic.thredup.com, filling any shippable box or bag with women's and kid's items from any brand in their closet, and shipping it to thredUP for free. Customers receive Hot Topic shopping credit for items sold on thredUP that can be used both online and in-store.
"Hot Topic is a brand that has maintained cultural relevance across decades. Their finger is on the pulse when it comes to younger shoppers who value self-expression and individuality or are seeking a dose of nostalgia," said James Reinhart, CEO of thredUP.
"We're thrilled to enable Hot Topic Replay and believe that entering resale will help Hot Topic build brand affinity among customers who are on the hunt for that unique band tee or collectible item, while also serving as a new growth channel for the business."
thredUP has more than a decade of innovation and operational expertise to help brands like Hot Topic enter the resale ecosystem and embrace a more sustainable, circular future.
