Over the past years, through community-created Facebook groups and social platforms, SHEIN fans have communicated an interest in resale destinations where they can buy and sell previously owned SHEIN products without the barrier of high platform fees that they are usually required to pay. The goal of SHEIN Exchange is to meet community demand by providing a one-stop destination for customers to become active participants in circularity and promote the benefits of purchasing pre-owned clothing over purchasing new items.
With ease of access through the existing SHEIN app, the new SHEIN Exchange feature simplifies the resale process so it is easier for sellers to list their items through a seamless interface that pre-populates a SHEIN customer’s previous purchases – making list-to-sale quick and easy.
The pilot version of SHEIN Exchange in the U.S. is part of SHEIN’s larger commitment to address the ongoing issues of textile waste and build a future of fashion that is more circular. By driving its community of millions U.S. customers to buy or resell on SHEIN Exchange, SHEIN aims to influence and promote mindful consumption among its customers, ultimately extending the life of as many items as possible. This year, SHEIN also became a signatory of World Circular Textiles Day, a coalition of brands, suppliers and other organizations who share a mission to shift the fashion and textiles industry toward full circularity by 2050.
“At SHEIN, we believe that it is our responsibility to build a future of fashion that is equitable for all, while also accelerating solutions to reduce textile waste,” said Adam Whinston, Global Head of ESG at SHEIN. “The goal of SHEIN Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own SHEIN community. We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry.”
SHEIN Exchange is currently available to all U.S. customers with plans to expand to other global markets next year. SHEIN Exchange was created in partnership with Treet, a leading resale technology platform creating circular fashion experiences for a number of fashion retailers.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.