Anastasia Beverly Hills has named Antonela Roccuzzo its new Global Brand Ambassador for 2026, aligning the brow and color powerhouse with a high visibility fashion figure known for understated elegance and everyday beauty.
ABH background and distribution
Anastasia Soare, a Romanian born beauty entrepreneur, opened her namesake flagship salon in Beverly Hills in 1997 and launched the first Anastasia Beverly Hills product line in 2000. Grounded in the Golden Ratio approach to facial symmetry, the brand built its reputation on brow shaping before expanding into a full prestige color range.
Anastasia Beverly Hills products are available via anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in more than 30 countries.
A new global face for ABH
Recognized worldwide for her timeless style, authenticity, and influence, Antonela Roccuzzo is positioned by Anastasia Beverly Hills as a natural fit for its core values of confidence, integrity, and female empowerment. As an entrepreneur, mother, and global fashion presence, she brings a lifestyle driven lens to a brand built on pro artistry and strong social followings.
Antonela Roccuzzo will appear in upcoming social content and brand projects spotlighting both hero products and new launches across brows, eyes, and complexion. The partnership is structured around storytelling and routine sharing rather than a single campaign spike, with a focus on how she actually uses the products day to day.
Brand and founder perspectives
Brand founder Anastasia Soare, CEO of Anastasia Beverly Hills, said, “We are thrilled to welcome Antonela into the Anastasia Beverly Hills family, Her grace, warmth, and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful.”
Antonela Roccuzzo said, “I have always admired Anastasia Beverly Hills, not only for its incredible products but for the brandʼs dedication to empowering people to feel confident in themselves. Itʼs an honor to partner with a brand I genuinely love and use every day. Iʼm excited to create meaningful moments together and share more of my beauty routine with the world.”
Shared values and collaboration focus
The partnership is framed around shared values rather than only star power. Both Anastasia Beverly Hills and Antonela Roccuzzo stress themes of empowerment, individuality, and artful self expression in beauty.
These aligned values are meant to inspire and empower women worldwide, positioning the collaboration as rooted in artistry, innovation, and individuality. That positioning fits Anastasia Beverly Hills long standing role in shaping the modern brow and social led makeup culture.
