In a major expansion of its lifestyle vision, Aritzia has entered the fragrance and beauty category for the first time with the launch of Lily & Yuzu, a limited-edition self‑care collection in collaboration with Los Angeles–based body care label Salt & Stone. The partnership marks the Canadian retailer’s long‑anticipated step beyond fashion into the sensory world of personal care.
The Collaboration: A Sensory Partnership
The creative collaboration blends Aritzia’s minimalist aesthetic with Salt & Stone’s planet‑conscious formulas and California‑inspired sensibility. Salt & Stone has gained cult status for its premium yet natural formulations.
The collection captures the nostalgic intimacy of Aritzia’s aesthetic while offering Salt & Stone’s signature ingredient philosophy: vegan, cruelty‑free, and sustainable, made with biodegradable ingredients and renewable sources.
The Scent: Fresh, Sparkling, and Sunlit
Lily & Yuzu is described as fresh, sparkling, and sunlit—a fragrance that balances the warmth of florals and the crisp sparkle of citrus. The scent unfolds in three layers:
- Top notes: Yuzu, green apple, and bergamot
- Heart notes: Matcha, bamboo, and jasmine
- Base notes: Lily, musk, amber, and cedar.
The blend evokes the feeling of a tranquil morning garden—the sharp freshness of citrus fading into creamy florals and grounded woods. Unlike typical fashion‑brand fragrances that lean heavily on trend, Lily & Yuzu is soft, balanced, and wearable—made to layer seamlessly into an understated routine.
A Curated Self‑Care Collection
Rather than releasing a single perfume, Aritzia opted for a multifunctional self‑care lineup, turning daily rituals like showering or moisturizing into deliberate acts of calm. The Lily & Yuzu range includes:
- Deodorant: A clean, aluminum‑free formula infused with the collection’s signature scent.
- Body Wash: A gentle, vegan cleanser formulated for hydrated, balanced skin.
- Body Mist: A feather‑light fragrance mist designed for layering throughout the day.
- Candle: Crafted with coconut‑soy wax for an eco‑friendly burn, bringing Lily & Yuzu’s luminous scent into homes.
Available through Aritzia.com, SaltandStone.com, and at selected Aritzia boutiques across North America, the collection is limited‑edition yet designed to anchor the brand’s long‑term lifestyle ambitions.
From Wardrobe to Wellbeing
For over three decades, Aritzia has perfected the formula of high‑quality essentials with quiet confidence and modern appeal. The brand has now stepped into a broader definition of style that includes the things we wear and the spaces we inhabit.
The debut coincides with the company’s continued push toward global expansion, growing its community through immersive retail and lifestyle storytelling. Industry analysts point to the launch as a natural next step for Aritzia’s evolving brand identity—mirroring similar lifestyle expansions by wellness‑aligned fashion players like Everlane and Reformation.
The Campaign: Capturing Morning Light
To celebrate the launch, Aritzia and Salt & Stone unveiled a serene visual campaign directed by Clara Cullen, known for her timeless, nature‑infused storytelling. Shot in a sunlit greenhouse in Los Angeles, the short film follows a minimalist narrative: glass bottles, light refractions, and soft florals recalling the fragrance’s own tonal balance.
The campaign premiered on Instagram on October 3, 2025, accompanied by the caption:
“Introducing Lily & Yuzu—the new, exclusive scent in collaboration with @aritzia, designed to elevate your world. Fresh, sparkling, and sunlit, like a quiet morning on the water.”
Sustainability at the Core
Sustainability has shaped every step of this collaboration. Packaging across the collection uses post‑consumer recycled (PCR) plastics and glass containers. All formulations are made without parabens, phthalates, or synthetic dyes, reflecting both brands’ commitment to clean beauty principles.
This eco‑conscious direction builds upon Aritzia’s Climate Active Strategy, introduced in 2023, which seeks to reduce the brand’s carbon footprint and promote circular production. Salt & Stone’s expertise in clean manufacturing reinforces that mission.
