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Tommy Hilfiger Revives Iconic ‘Tommy Girl’ Spirit in Fall 2025 Campaign

Tommy Hilfiger has turned the fashion world’s attention once again to its youthful, expressive energy with the unveiling of the Tommy Girl Fall 2025 campaign, a bold continuation of the label’s reimagined legacy under the PVH Corp. family.

Published: Oct 27, 2025 8:44 PM

By Ifrah Nadeem

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Tommy Hilfiger Revives Iconic ‘Tommy Girl’ Spirit in Fall 2025 Campaign

Credit: Tommy Hilfiger

Tommy Hilfiger has turned the fashion world’s attention once again to its youthful, expressive energy with the unveiling of the Tommy Girl Fall 2025 campaign, a bold continuation of the label’s reimagined legacy under the PVH Corp. family. Building on Tommy Hilfiger’s long-standing celebration of individuality, inclusion, and bold redefinitions of prep, the new campaign connects New York’s brimming creativity with a new generation’s self-styled freedom.

New York Energy Meets Iconic American Prep The Tommy Girl Fall 2025 collection, part of the broader TOMMY JEANS Fall 2025 campaign, transforms New York City into a living, breathing character.

The campaign, photographed by Clara Balzary and styled by Margherita Moro, evokes the brand’s signature attitude — blending archival prep with cultural grit. Each image pulses with the vibrancy of the five boroughs, mirroring the multicultural energy that defines Tommy Hilfiger’s DNA.

A Cast That Reflects Global Creativity Led by Jang Won Young, the South Korean singer and global TOMMY JEANS ambassador, the cast includes Samara Cyn, Lindsay Vrckovnik, Eniola Abioro, Valentino Bonaccio, Phil Soda, and Ivan Wang, collectively representing the new face of style and individuality.

Seen lounging on Brooklyn stoops or striding through SoHo streets, the models encapsulate the effortless blend of streetwear and prep that has come to define the Hilfiger aesthetic. Each look merges comfort and confidence, oversized rugby shirts, cropped varsity jackets, frayed denim, and baby tees…

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Tommy Hilfiger Revives Iconic ‘Tommy Girl’ Spirit in Fall 2025 Campaign

Tommy Hilfiger has turned the fashion world’s attention once again to its youthful, expressive energy with the unveiling of the Tommy Girl Fall 2025 campaign, a bold continuation of the label’s reimagined legacy under the PVH Corp. family.

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