Ashley Graham, supermodel, new mom, and champion for body inclusivity, has joined forces with Breescape, an innovator in cooling bedding, to spotlight a very real and often overlooked issue: hot, restless nights that disrupt sleep for millions worldwide. The new partnership, unveiled in September 2025, comes as demand for functional, comfort-driven sleep solutions hits new highs, with recent industry data revealing that over 40% of Americans struggle with overheating at night.
Why Cooling Comfort Is More Than a Summer Trend
Breescape, the sister brand of textile leader Bedsure, was created with a mission to deliver year-round relief for “hot sleepers”—a category encompassing everyone from parents and athletes to those simply coping with hormonal or environmental temperature shifts. Studies show overheating is a leading cause of sleep disruption, affecting both physical recovery and daytime performance.
According to Breescape Chief Marketing Officer Eric Lin, “Restless nights caused by overheating aren’t just a summer issue—they affect millions of sleepers year-round. By partnering with Ashley [Graham], we’re able to show how Breescape fits seamlessly into real lifestyles, proving that cooling comfort isn’t a luxury or a seasonal fix—it’s an essential foundation for feeling your best every day”.
Real Testing, Real Results: Breescape’s BlendTek™ Technology
What makes the Breescape difference? The answer lies in its patented BlendTek™ fabric, which is engineered after more than 1,800 hours of fiber testing. Unlike standard moisture-wicking sheets, BlendTek™ actively promotes airflow, removes heat and humidity from the sleep surface, and ensures a consistently cool feeling that lasts until morning—eliminating pillow flipping and sweaty wake-ups for good.
Ashley Graham, having tested the bedding herself, was quick to advocate for it:
“Early call times and long set days demand real recovery, and that starts with the right bedding. Breescape’s cooling technology delivers smooth, cozy comfort that actually stays cool until morning—no more flipping pillows or waking up drenched. Designed from over 1,800 hours of fiber testing, it gives me the rest I need to show up as my best self on-camera and off. Hot sleepers, trust me: this is your backstage secret.”
The Market Demand for Hot Sleeper Solutions
Temperature regulation is one of the fastest-growing categories in sleep tech and home textiles. Industry forecasters estimate that by 2026, the global market for cooling bedding—sheets, comforters, and mattress toppers—will top $3 billion, reflecting double-digit growth year on year statistical data. This surge is fueled by shifting climate patterns, urban living, and a modern focus on restorative sleep as a cornerstone of wellness.
Breescape distinguishes itself by focusing not just on product science, but also inclusivity—designing for “real bodies, real nights, and cool comfort that lasts until morning.” Its range addresses different sleep needs and body types, supporting everyone from postpartum parents to active professionals or anyone simply looking for less interrupted sleep.
Advocacy, Storytelling, and Real Life Impact
Graham’s involvement magnifies the mission: as one of today’s most visible body-positive advocates, she brings both credibility and relatability to the project. Her social posts, campaign content, and testimonials ground the brand in real sleep struggles and real solutions, helping Breescape’s campaign break through the noise of standard “sleep tech” marketing.
The campaign rollout features behind-the-scenes footage, honest advice on sleep wellness, and a focus on resilience—underscoring the point that “cool comfort” isn’t about luxury but about healthier, more empowered mornings.
What’s Next for Breescape
Backed by Bedsure’s 45-year legacy and validated by stringent lab testing, Breescape’s patented bedding is now available to consumers in major markets. With the support of Graham and a rising tide of health-conscious shoppers, the brand aims not only to capture sales but also to ignite a deeper conversation about self-care, wellness, and reimagining sleep for everybody.
