Trending Now

Abercrombie & Fitch

Audemars Piguet

Jo Malone London

MarketingNews

Snap and Perplexity Bring AI Search to Snapchat’s Nearly 1 Billion Users

Snap Inc. and Perplexity are joining forces to embed AI-powered search directly into the Snapchat chat window, marking a major step for AI’s integration within social

Published: Nov 28, 2025 9:59 AM

By RETAILBOSS Team

MarketingNews

MarketingNews

Snap and Perplexity Bring AI Search to Snapchat’s Nearly 1 Billion Users

Snap Inc. and Perplexity are joining forces to embed AI-powered search directly into the Snapchat chat window, marking a major step for AI’s integration within social media. Starting in early 2026, users worldwide can ask questions within Snapchat and receive clear, conversational answers from reliable sources. This move reflects Snap’s push to make AI a foundational feature, not just an add-on, and represents the largest external AI deployment within the app.

Transforming Everyday Chats With AI Search

Snapchat’s massive reach—nearly 1 billion monthly active users—offers Perplexity an unmatched entry point to a mobile-native, engaged audience. Over 75% of users aged 13–34 in more than 25 countries interact with the app, making this integration a crucial opportunity for both brands.

A $400 Million Deal That Sets New Standards

Perplexity will pay Snap $400 million in cash and equity for this partnership, with the global rollout set to begin in one year,…

and is expected to contribute to Snap’s revenue in 2026. This landmark agreement marks Snap’s long-term commitment to making AI discovery and connection a seamless part of the user experience. How Does Perplexity Work Inside Snapchat?

This integration lets Snapchatters ask natural questions and receive real-time, citation-backed answers directly within chat—no need to switch apps. Discovery and learning will become a more organic part of messaging, enabling users to get informed responses alongside their conversations.

My AI And Perplexity: Side By Side Both My AI—Snapchat’s current chatbot—and Perplexity will be available. Users can choose between playful chats with My AI, powered by OpenAI and Google, or deeper research answers from Perplexity. This approach allows users to compare AI responses and pick the best tool for each need.

Privacy And Personalization Messages sent to Perplexity will enhance personalization on Snapchat. The company stresses a privacy-safe approach, letting users discover and ask questions safely while building trust with its large user base…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss marketing coverage, industry analysis, and market intelligence.

Full article access
Industry analysis
Free account

Company

Account name Used publicly if you comment. We encourage your real first name.

Email

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Log in to continue

Free access. No credit card required. Your account is created after you verify your email.

More from Marketing

Iced. Opens at JD Trafford Centre With Free Drinks for The First 200 Customers

This addition aligns with JD Sports' goal of enhancing the shopping experience through lifestyle integration.

MarketingNews

Jeanel Alvarado4 days ago

Dior Turns Historic Médaillon Chairs Into Surreal Towers For its Fall Boutique Windows

Jonathan Anderson's Fall Winter 2026-2027 Dior collection introduces a fresh take on Parisian heritage.

MarketingNews

RETAILBOSS Team6 days ago

BYREDO Debuts In-Store Campaign, Turning Coconuts and Translucent Materials into Window Display

The campaign incorporates custom-made coconuts, window boxes, and podiums to create a cohesive visual summer look.

MarketingNews

Shipra Bohara1 week ago

Salomon Brings Its 45 Second ‘Shaping New Futures’ Film Into Stores Around the World

Through stills from the hero film, Salomon enhances the retail experience by creating a cohesive visual narrative across channels.

MarketingNews

RETAILBOSS Team1 week ago

View all Marketing

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

LTKCon 2026

LTK Con 2026 brings fashion, beauty, retail, and creator-commerce leaders to Dallas, August 25–27, with headliner Emma Grede and programming from LTK, Gap, Meta,…

Models on a New York Fashion Week runway

New York Fashion Week (September)

Showcasing Spring/Summer collections. One of the most influential fashion events in the world for brands and buyers.

London Fashion Week runway presentation

London Fashion Week (Autumn)

London Fashion Week's September edition presents Spring/Summer collections from leading British and international designers. One of the four pillars of global fashion month, LFW…

Models at Milan Fashion Week

Milan Fashion Week: Women’s Spring Summer 2027

Members-only article Unlock the rest of this story Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence. Full article access…

View all events

Recommended Articles

Accenture Song Makes a $600 Million Creator Power Play With Whalar Acquisition

Whalar's integration into Accenture Song will bolster the company's customer growth efforts by combining creator expertise with scale in data and technology.

MarketingNews

Shipra Bohara2 months ago

Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users

Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.

MarketingNews

Shipra Bohara2 months ago

Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car

This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.

InsightsMarketing

Jeanel Alvarado3 months ago

MCM Just Opened a Roller Rink With a Robot DJ in Milan for Its 50th Anniversary

MCM is marking half a century in style. Founded in Munich in 1976 during the city’s golden era of disco glamour and cultural experimentation, the German luxury house has chosen Milan Design Week 2026 to stage its most ambitious anniversary…

EventsMarketing

RETAILBOSS Team4 months ago

Creator Platform LTK Turns Gifting Into a Measurable Growth Engine for Brands

The creator economy is entering a new phase of maturity, and with it comes a fundamental shift in how brands initiate partnerships. LTK has introduced its free Brand Platform, a data-driven system that enables brands to discover creators, manage partnerships,…

MarketingTechnology

Alyssa Jade Mann4 months ago

Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line

Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line

Dr. Squatch, the #1 natural men’s personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet. She stars as Professor Fox, Head Professor at the fictional Foundation for Odor Excellence (a.k.a. The…

MarketingRetail

Jeanel Alvarado4 months ago

Miu Miu's 2026 Leather Goods Campaign Stars Gigi Hadid and Zhao Jinmai

Miu Miu’s 2026 Leather Goods Campaign Stars Gigi Hadid and Zhao Jinmai

Miu Miu has unveiled its 2026 Leathergoods campaign, and this year, the maison chose two faces to tell the story. Supermodel Gigi Hadid and Chinese actress and brand ambassador Zhao Jinmai both front the campaign, each bringing a distinct energy…

HandbagsMarketing

RETAILBOSS Team4 months ago

Calvin Klein and Douglas Launch Interactive Düsseldorf Pop Up for its Euphoria Elixir Collection

Calvin Klein and Douglas Launch Interactive Düsseldorf Pop Up for its Euphoria Elixir Collection

Calvin Klein and Douglas brought the new Euphoria Elixir collection to life in Düsseldorf with an in store activation that swapped hard sell tactics for playful tests, personalization, and low pressure discovery. Positioned around the three Parfum Intense scents, Euphoria…

BeautyEvents

RETAILBOSS Team4 months ago

View all Marketing