Snap Inc. and Perplexity are joining forces to embed AI-powered search directly into the Snapchat chat window, marking a major step for AI’s integration within social media. Starting in early 2026, users worldwide can ask questions within Snapchat and receive clear, conversational answers from reliable sources. This move reflects Snap’s push to make AI a foundational feature, not just an add-on, and represents the largest external AI deployment within the app.

Transforming Everyday Chats With AI Search

Snapchat’s massive reach—nearly 1 billion monthly active users—offers Perplexity an unmatched entry point to a mobile-native, engaged audience. Over 75% of users aged 13–34 in more than 25 countries interact with the app, making this integration a crucial opportunity for both brands.

A $400 Million Deal That Sets New Standards

Perplexity will pay Snap $400 million in cash and equity for this partnership, with the global rollout set to begin in one year, and is expected to contribute to Snap’s revenue in 2026. This landmark agreement marks Snap’s long-term commitment to making AI discovery and connection a seamless part of the user experience.