Snap and Perplexity Bring AI Search to Snapchat’s Nearly 1 Billion Users

Transforming Everyday Chats With AI Search Snapchat’s massive reach—nearly 1 billion monthly active users—offers Perplexity an unmatched entry point to a mobile-native, engaged audience. Over 75% of users aged 13–34 in more than 25 countries interact with the app, making this integration a crucial opportunity for both brands.

A $400 Million Deal That Sets New Standards Perplexity will pay Snap $400 million in cash and equity for this partnership, with the global rollout set to begin in one year, and is expected to contribute to Snap’s revenue in 2026.

This landmark agreement marks Snap’s long-term commitment to making AI discovery and connection a seamless part of the user experience. How Does Perplexity Work Inside Snapchat? This integration lets Snapchatters ask natural questions and receive real-time, citation-backed answers directly within chat—no need to switch apps.

Discovery and learning will become a more organic part of messaging, enabling users to get informed responses alongside their conversations. My AI And Perplexity: Side By Side Both My AI—Snapchat’s current chatbot—and Perplexity will be available. Users can choose between playful chats with My AI, powered by…