Actress and director Angelina Jolie is set to launch a purpose-driven sustainable fashion label called Atelier Jolie. The brand aims to be a collaborative space where creative individuals can work with expert tailors, pattern makers, and artisans from around the world. Atelier Jolie will focus on using deadstock fabrics and supporting refugees and marginalized groups, as stated on an instagram post.
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“I’m starting something new today—a collective where everyone can create.”
“Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.”
In an open letter on the brand’s website, Jolie expressed her appreciation for the many tailors and makers she has worked with over the years and her desire to make use of high-quality vintage materials and deadstock fabric. The brand will also offer apprenticeships for refugees and other underappreciated groups, providing positions of dignity based on skill.
Atelier Jolie will allow customers to take on the role of designer, collaborating with a global network of professionals to create clothing using sustainable materials and fair labor practices. The brand will also provide an inclusive online resource for finding garment makers who can work with the existing team. Customers will have the opportunity to repair or upcycle pieces from their closets, breathing new life into what could have been discarded and creating quality heirloom garments with personal meaning.
The launch of Atelier Jolie aligns with Angelina Jolie’s long-standing commitment to sustainability and humanitarian causes. The Oscar-winning actress has spent around 20 years working with the UN Refugee Agency and has recently announced her intention to engage in a broader set of humanitarian and human rights issues. Atelier Jolie is expected to launch in autumn.