Jennifer Aniston’s hair care brand, LolaVie, has recently expanded its reach by launching at Ulta Beauty, marking the plant-based brand’s first wholesale partnership and entry into brick-and-mortar retail. This move comes as the hair care industry is experiencing significant growth, with the global market expected to reach USD 54.09 billion by 2027.
LolaVie, founded in 2021, offers a range of products made from natural ingredients, including lightweight hair oil, glossing detangler, conditioner, and shampoo. The brand’s success can be attributed to Aniston’s personal involvement in product development, marketing, and testing. The actress even allowed her friends and family to try samples for feedback before launching the hair care line.
Ulta Beauty, a leading beauty retailer with over 1,350 stores nationwide, will now carry LolaVie products both in-store and online. Monica Arnaudo, chief merchandising officer at Ulta Beauty, expressed excitement about the partnership, stating that the brand aligns seamlessly with conscious-minded consumers.
The hair care industry is currently witnessing a shift towards sustainable, eco-friendly products, with natural ingredients reigning supreme. In 2023, rosemary oil is expected to be a trending ingredient in hair care products. As consumers prioritize their personal values and seek out products with fewer harsh chemicals, brands like LolaVie are well-positioned to capitalize on this trend.
Major market players in the hair care industry, such as Shiseido Company, Johnson & Johnson Services, Unilever, Amway, Oriflame Cosmetics AG, Procter & Gamble Co., L’Oreal SA, Revlon Inc., Kao Corporation, and Beiersdorf AG, are also contributing to the market growth. The industry’s segmentation includes product types such as shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and others.
With the launch of LolaVie at Ulta Beauty and the growing demand for natural, eco-friendly hair care products, it seems that hair care is indeed becoming the next big retail category.