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e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with Amazon Ads. The feature—called eyes.lips.first.—ushers in a new era for interactive retail, allowing viewers…
Boy Smells began as an experimental candle-making project in a Los Angeles kitchen, and within a decade, it has reshaped how fragrance and personal care intersect with gender expression. Founded in 2016 by Matthew Herman and David Kien, real-life partners and former fashion professionals,…
If Coachella is REVOLVE’s runway, then the REVOLVE Social Club is its beating heart — an invite-only hybrid of retail, lifestyle lounge, and influencer clubhouse that perfectly embodies the brand’s cult status in the fashion world. First opened in 2016…
SKIMS Body Inc., the shapewear empire founded by Kim Kardashian, has filed a major lawsuit in the United States District Court for the Northern District of Illinois, targeting an international network of online sellers accused of mass-producing and selling counterfeit…
The luxury titan LVMH has reignited optimism in the high-end goods sector after reporting better than expected Q3 sales, driven by improving consumer demand in mainland China. Shares of LVMH Moët Hennessy Louis Vuitton SE surged 12%, adding to its…
VSCO, the Visual Supply Company and acclaimed creative platform, just entered a bold new chapter with the launch of AI Lab on October 15, 2025, making it the first major photo platform to offer truly professional-grade, Human-Centered. AI-Assisted. editing tools…
On October 14, 2025, a new chapter in wellness officially began as Cymbiotika, the pioneering health and wellness brand known for its science-driven, premium liposomal supplements, launched nationwide at Target stores and online at Target.com. Touted as the brand’s largest…
Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the start of a long-term partnership that embodies the beauty brand’s timeless message: confidence through…
On October 8, 2025, Gap Inc. ushered in a new era for content creators, influencers, and digital storytellers with the debut of its cross-brand content creator and social media advocacy program. This initiative—available across Old Navy, Gap, Banana Republic, and…
In just over a decade, Sézane has transformed from an eBay vintage boutique into an internationally admired symbol of modern Parisian style. Pioneering sustainable digital fashion, Sézane has become one of France’s greatest DTC success stories—mixing craftsmanship, transparency, and the…