Blissy, the award-winning sleep and beauty lifestyle brand, has arrived at 1,800 Target stores across the U.S. as of September 2025, marking a major milestone in luxury sleep essentials’ mainstream retail growth. This brings Blissy’s viral, scientifically backed, and influencer-endorsed pillowcases and sleep accessories into tens of thousands of new bedrooms and self-care routines.
From Viral Sensation to Major Retail
Already beloved by celebrities and viral on TikTok, Blissy’s 100% mulberry silk pillowcases have become a sleeper hit across demographics. The brand boasts over 250,000 five-star reviews and has built trust in more than 2 million homes worldwide. Media features on Oprah’s Favorite Things, Good Morning America, Vogue, and Allure only further amplified demand—a phenomenon now reaching a new peak on Target’s shelves.
Effortless Self-Care, Backed by Science
Blissy’s success is driven not just by hype but by tangible benefits confirmed through multiple clinical studies. Researchers, including those at UK-based Princeton Consumer Research, found that regular use of Blissy pillowcases helps maintain hydration, promotes clearer and more hydrated skin, and reduces hair frizz and breakage after just six weeks of use.
Dermatologists echo these findings: Board-certified Dr. Luke Maxfield recommends Blissy for its gentle, hypoallergenic, and moisture-wicking properties, emphasizing its role in protecting skin products overnight and reducing irritation. Dr. Jennifer Ahdout adds that silk’s smooth texture prevents friction, preserves skin barrier function, and supports natural overnight skin repair.
Silk for Every Type of Sleeper
Blissy pillowcases are crafted from high-grade, 22-momme 6A mulberry silk, ensuring natural breathability, hypoallergenic comfort, and resistance to dust mites and environmental irritants. These benefits make Blissy especially popular for those with sensitive skin, allergies, or frizz-prone hair, as well as anyone seeking less friction, better moisture retention, and a cooling sleep experience.
Design That Delivers Night After Night
Beyond their material quality, Blissy’s pillowcases stand out for everyday luxury: zippered closures, machine washability, dozens of color options, and wrinkle-resistant shine. Real-life reviews tell the story: customers report better sleep comfort, fewer overnight hair tangles, and softer, more hydrated skin, noting they “wake up more refreshed” and “no longer experience sleep creases or wild hair”.
Expansion with Heart (and Pillowcases)
Target’s expansion brings Blissy’s most iconic product—its silk pillowcase—in a selection of top-selling and exclusive shades to consumers nationwide. In-store and online shoppers can discover hands-on product demos and even enter gift card giveaways to celebrate the launch. The Target rollout joins a broader retail footprint that includes Nordstrom and Macy’s, and is accompanied by a 60-night money-back guarantee for peace of mind.
Expertise Beyond the Hype
Blissy’s popularity is fueled by everyday users, celebrity fans, and rigorous science. With tens of thousands of detailed reviews and features—including in Oprah’s Favorite Things Guide—the brand is now a gold standard in “passive self-care” and sleep wellness.
While many silk pillowcases crowd the beauty market, Blissy’s devotion to high momme count, ethical sourcing, and design-led engineering sets it apart. Clinical and user data drive its design: reduced split ends, clearer skin, and even improved allergy symptoms have been reported by users and dermatologist testers alike.
Silk Revolution, Mainstream Sleep
With Target’s national launch, Blissy delivers on its promise: putting results-driven, luxurious sleep and skincare within reach for everyone. As the brand continues to expand, its blend of science, design, and heartfelt user advocacy will ensure it remains the category leader—one pillowcase, one peaceful night at a time.
