Brij, the New York-based leader in agentic AI-powered customer data platforms, announced an $8 million Series A round to accelerate next-gen data capture and intelligence for consumer brands selling across omnichannel channels. Trusted by over 150 leading brands globally, Brij’s breakthrough agentic AI helps convert offline and retail transactions into direct, data-driven connections—unlocking new revenue streams and personalized engagement at scale.
Bridging the Offline-Online Data Divide
Most consumer brands still struggle to maintain direct relationships with customers buying in third-party retail environments. Brij solves a critical challenge for consumer brands selling through third-party retail: the inability to maintain direct relationships with their customers. Unlike existing point solutions or brand-built tools, Brij’s agentic AI platform enables easy collection and optimization of first-party data across every channel, quantification of incremental revenue, and delivery of personalized interactions.
With its no-code experience builder, Brij allows brands to launch globally in days, integrating seamlessly with existing tech stacks. Brands use Brij for warranty registration, sweepstakes, education, and rebates to drive data collection. As brands gain better access to data, they can enhance relationships and drive millions in new revenue.
Industry-Best Metrics and Clear ROI
Brij’s platform delivers up to 10x higher conversion rates and $150 revenue per profile collected, far outpacing legacy solutions. For some users, that translates to a 40x return on investment and millions in incremental revenue—a metric that drives direct attribution for our brand partners, not just vanity data metrics.
Bright Pixel Capital and CEAS Investments led the round, joined by Artemis Fund, Red Bike Capital, Lakehouse Ventures, Forum Ventures, and SuperAngel, as well as strategic angels from fast-growing consumer brands such as Caraway, Brunt Workwear, and Feastables.
Brij is transforming how consumer brands interact with customers in offline settings, enabling them to manage relationships and collect zero- and first-party data effectively. Our team is thrilled to support Brij as they expand and pioneer advancements in omnichannel enablement
Agentic AI Features, The Next Big Leap
Heading into late 2025, Brij is set to release new agentic AI capabilities at the core of its experience builder toolkit. According to the company roadmap, major releases include:
- Autonomous Experience Building: AI agents will design and optimize customer engagement flows based on real-time analytics and brand goals
- Full LLM Integration: Brij will connect with leading LLMs for dynamic, conversational touchpoints throughout the omnichannel experience
- Global Partnerships: Upcoming strategic partnerships with flagship brands and enterprise technology platforms.
Accelerate agentic capabilities, including Brij’s experience in building and implementing data-driven solutions. Finalize MCP to enable full connections of Brij to LLMs. Scale the go-to-market team across sales and marketing.
The platform already works with top retailers and consumer brands, and adoption is expected to surge as privacy regulations and acquisition costs make branded data control mission-critical.
Future-Proofing for Privacy and Personalization
With the shift to zero- and first-party data underway, agents and agentic AI are becoming brands’ digital allies. Brij’s modular platform helps brands stay compliant, access direct data, and deliver more personalized, higher-value marketing across online, in-store, and third-party retail channels.
Analysts at AIJournal indicate, 85% of enterprises will deploy AI agents by 2025, but those with provider partnerships and intelligent experience builders will capture outsized value.
Strategic Partnerships on the Horizon
Brij’s agents will soon link with partner ecosystems, including leading cloud and workflow providers. Announced integrations for late 2025 will multiply value for brands, move beyond channel-specific solutions, and set gold standards for omnichannel customer intelligence.
Market Position and Expansion
Brij is trusted by more than 150 brands worldwide, including Fortune 500 leaders in consumer packaged goods, apparel, electronics, and food. The company will use the $8M funding to:
- Expand product development and agentic AI features
- Accelerate go-to-market and strategic partnership launches
- Support brand teams with new experience design and analytics tools
- Scale integrations across physical, digital, and retail environments for maximum data capture and activation
Brij empowers over 150 leading brands to enhance customer engagement, drive revenue growth, and own their direct data relationships in the new era of retail.
