This November brings a dazzling fusion of British luxury and New York energy as Burberry stages a holiday takeover of The Carousel at Bloomingdale’s. This experience is a centerpiece of Bloomingdale’s “Happy Together” holiday campaign, blending Burberry’s celebrated heritage with American holiday spectacle.
The Heart of the Holiday: The Carousel’s Burberry Wonderland
The Carousel—Bloomingdale’s rotating pop-up on Level 1—has been transformed into an immersive Burberry showcase. From November 6, 2025, visitors step inside a space reminiscent of a British winter cottage, where every detail, from tartan-wrapped fixtures to the scent of fir trees, evokes timeless holiday storytelling. The takeover runs through December, with a launch sequence featuring exclusive gifting and fashion events, monogramming counters with Luxottica eyewear, Polaroid stations, and complimentary hospitality.
Notably, the store’s exterior is wrapped in a massive Burberry Check scarf—a whimsical statement piece that celebrates brand DNA and transforms 59th Street into a beacon for festive shoppers.
Exclusive Merchandise and Collector’s Capsules
Shoppers can discover a curated world of Burberry products, with a dedicated capsule collection spanning women’s, men’s, and children’s apparel, outerwear, accessories, and home. Highlights include the iconic Heritage Trench Coat, new check scarves, velvet bags, and special-edition pieces designed exclusively for this collaboration.
A pair of collectible Burberry holiday bears (proceeds benefiting the Child Mind Institute) are among the season’s coveted gifts, adding a charitable note to the storytelling. Each bear dons a miniature signature Burberry look, blending nostalgia, British wit, and holiday spirit.
The Carousel will present an exclusive Burberry collection, displaying items across various categories with dedicated sections. Every aspect of this shop will reflect Burberry’s renowned craftsmanship and classic British style, from ready-to-wear apparel to accessories and gifts. It promises guests a fully immersive brand experience, making it a destination for discovering iconic outerwear and elevated holiday essentials that capture Burberry’s essence.
Immersive Storytelling: Craft, Design, and Heritage
The pop-up is more than merchandising—it’s a sensory journey through British storytelling and craftsmanship. Inspired by founder Thomas Burberry’s legacy and the romance of seasonal travel, installations reference English railways, classic crafts, and the unexpected poetry of winter. Counters are modeled after ticket kiosks; decorations nod to vintage snow globes, fir treetops, and playful British motifs.
This immersive approach speaks to the heart of Burberry’s 2025 global holiday campaign, which stars Olivia Colman, Lucky Blue Smith, and an international cast embodying the brand’s It’s Always Burberry Weather spirit.
Events, Experience, and Purpose
Events at The Carousel throughout November include complimentary monogramming of eyewear and apparel (with Luxottica), Polaroid photo activations, passed beverages, and exclusive shopping hospitality—all timed to peak holiday footfall. Guests can experience the best of Burberry artistry in a space that feels both intimate and grand.
Two special-edition teddy bears underscore the partnership’s philanthropic side, with all proceeds directed to the Child Mind Institute, tying gift-giving to a meaningful cause.
Holiday Retail as Theatrical Spectacle
Holiday window displays for the 59th Street flagship (designed in partnership with Burberry) combine tradition, fantasy, and British imagination, creating a must-see attraction for both locals and visitors. The scenes mirror the spirit of the New York–London connection, bringing added excitement to Manhattan’s retail scene and underscoring the value of in-person, experiential luxury.
Looking Forward: The Future of Brand Takeovers
By anchoring its U.S. holiday presence with the Carousel at Bloomingdale’s NYC, Burberry signals its ongoing commitment to the American luxury market and the importance of brand collaborations rooted in both discovery and narrative. This collaboration isn’t just about selling merchandise—it’s about creating memories, telling stories, and setting a new standard for seasonal retail theater.
Conclusion
The Burberry takeover at The Carousel is more than a pop-up—it’s a landmark blend of British brand storytelling and New York holiday spectacle. With exclusive collections, philanthropic elements, and immersive craft, it cements Burberry’s place at the center of the 2025 festive season and raises the bar for multi-sensory, purpose-driven retail in NYC.
