BeautyNews

CVS Launches Dedicated Aisle Space for Public Goods Essentials

Public Goods, the direct-to-consumer (DTC) destination for minimalist pantry staples and personal care essentials, has launched its best-selling snacks and personal care items in over 2,000 CVS stores nationwide.

Published: Nov 11, 2025 6:51 PM

By Jeanel Alvarado

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CVS Launches Dedicated Aisle Space for Public Goods Essentials

Public Goods, the direct-to-consumer (DTC) destination for minimalist pantry staples and personal care essentials, has launched its best-selling snacks and personal care items in over 2,000 CVS stores nationwide. This rollout in 2025 marks the brand’s first leap from its online membership business model into the brick-and-mortar mainstream, bridging the gap between digital-only cult status and broad accessibility for everyday shoppers.

From Online Exclusivity to In-Store Discovery Founded in 2017 (with roots as Morgans in 2015), Public Goods has long been known for its one-stop shop approach to household goods, with a focus on sustainability, clean ingredients, and affordable luxury.

The site’s membership model, costing $59 per year, unlocks deals on everything from gluten-free chocolate chip cookies to tree-free toilet paper and refillable shampoo.

Prior to the CVS partnership, all shopping was DTC only, meaning products like the gentle face cleanser, bamboo toothbrush, or organic sea salt popcorn were only available online for members.

Now, this CVS deal lets customers across the country access over a dozen grocery staples, snacks, and personal care must-haves without the commitment of a subscription. What’s in Store: The Products and Presentation Public Goods brings more than a dozen top sellers to CVS…

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CVS Launches Dedicated Aisle Space for Public Goods Essentials

Public Goods, the direct-to-consumer (DTC) destination for minimalist pantry staples and personal care essentials, has launched its best-selling snacks and personal care items in over 2,000 CVS stores nationwide.

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