COS, a renowned London-based fashion brand, is set to make its debut in Mexico with the opening of its first flagship store in the country's capital, Mexico City, in the summer of 2023. This expansion marks a significant milestone for the brand as it seeks to scale its business globally and attract customers in new markets.
Owned by H&M, COS is known for its modern, urban, and chic fashion for both men and women. Since its launch in 2007, the brand has expanded across Europe, Asia-Pacific, North America, and the Middle East, boasting a portfolio of 264 stores in 48 physical markets, 39 online markets, and selected wholesale partners.
The new flagship store will be located in Antara, Polanco, occupying a 486 m² space that reflects the brand's design principles while incorporating sustainable values. The store will adopt a more sustainable concept with a circular ambition in design and material choices, making it the third store to roll out this concept to date.
Katie Reeves, Managing Director North America at COS, expressed her excitement about the brand's entry into Mexico, stating that Antara is the perfect destination for the launch. She looks forward to seeing how customers respond to the brand and engage with their collection.
The store will open with COS's Spring Summer 2023 collection, which focuses on elevated essentials and unique wardrobe staples designed to last beyond the season. Sustainability will be at the core of the collection and the store's design, featuring materials such as bamboo wardrobes, recycled acrylic vitrine display cases, and a rail system made with recycled aluminum. The concept is created to be maintained, repaired, and repurposed, showcasing the brand's commitment to a circular built environment.
As COS continues to grow and evolve, its entry into the Mexican market signifies an important step in its global expansion strategy. With its focus on sustainability and innovative designs, the brand is poised to make a lasting impression on the Mexican fashion scene.
