PepsiCo Launches Pepsi x Samii Ryan Capsule With Y2K Rodeo Vibe

“Pepsi is iconic—it’s more than a drink, it’s a feeling,” said Samii Ryan, founder and designer of Samii Ryan. “Just like our brand, it’s about joy, energy, and showing up exactly as you are. We’re thrilled to top this summer with a rodeo-inspired, wild cherry twist.” What’s in the Collection?

The Pepsi x Samii Ryan collection features an irresistible blend of essential streetwear pieces and playful statement designs for summer.

Fans can look forward to: Vintage-inspired denim jackets with embroidered PEPSI Wild Cherry detailing and classic rodeo-core silhouettes Graphic tees showcasing wild cherry motifs, stylized Pepsi logos, and bold, retro summer graphics Cozy sweats in cherry red and soft, modern neutrals—ideal for cool nights or music festivals Statement accessories, including trucker hats, cross-body bags, and playful charms that echo Y2K and Western influences Every item captures a unique twist on the rodeo-core trend, drawing from Western motifs, oversized hardware, classic tailoring, and a palette of cherry red, white, and vintage blue that speaks to PEPSI’s iconic branding revival of the early 2000s.

Why This Collaboration Works Samii Ryan’s brand is known for blending…