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10 Products That Went Viral Like Labubu

In the wake of Labubu’s extraordinary global breakthrough, a new wave of collectibles and toys are gaining momentum overnight. Unlike earlier collectible phenomena, which relied on

Published: Jul 20, 2025 8:16 AM

By RETAILBOSS Team

ConsumerNews

10 Products That Went Viral Like Labubu

In the wake of Labubu’s extraordinary global breakthrough, a new wave of collectibles and toys are gaining momentum overnight. Unlike earlier collectible phenomena, which relied on slow retail rollouts and organic word-of-mouth, this new generation of products harnesses the vitality of social media platforms, influencer culture, and the always-on, instantaneous nature of digital hype. The cultural craze around these items now builds in days or weeks, not months or years, upending traditional marketing models and reshaping how trends emerge and fizzle within global consumer markets.

Viral Products of 2025 2025 saw a series of collectible and toy products achieve near-instant global fame, riding the momentum set by Labubu.

From miniature figurines and plush toys to reimagined classics, each was propelled to success by rapid social media amplification, influencer-driven marketing, and new approaches to scarcity and collectibility. 1. Sonny Angel Description: Miniature angelic figurines from Japan, typically sold in blind boxes.

Recognized for their whimsical designs and themed headgear. Virality Drivers: Social media “unboxing” videos, trending as desk and lifestyle accessories, and a dedicated collector community. 2. Interactive Digital Pets Examples: Live Little Pets (notably the penguin), WowWee’s “Dog-E” robot, Fingerlings Interactive Baby Monkeys.

Virality Drivers: TikTok demos, surprise interactive features, unique personalities, and the nostalgia of digital pets combined with modern collectibility. 3. Jellycat Plush Toys Description: Soft, quirky plush toys including limited-edition and collaborative releases…

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10 Products That Went Viral Like Labubu

In the wake of Labubu’s extraordinary global breakthrough, a new wave of collectibles and toys are gaining momentum overnight. Unlike earlier collectible phenomena, which relied on

Unlock the rest of this story

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