Danessa Myricks Beauty stands among the most innovative and inclusive brands in the current beauty industry—but its founder’s journey is every bit as compelling as its products. Danessa Myricks began not as a trained makeup artist or a beneficiary of red-carpet privilege, but as a self-taught creator determined to rewrite the industry’s rules for artistry, versatility, and diversity.
From Necessity to Passion: A Founder’s Story
Danessa’s path to beauty entrepreneurship was, by her own admission, an accident sparked by necessity. Originally working in the medical field and raising two children as a single mother, she found herself seeking a more flexible, creative career. Her foray into the beauty world began in publishing and quickly sparked a deep fascination with makeup’s transformative power.
With no formal training, Danessa embarked on a journey of relentless self-education—studying techniques, experimenting with formulas, and perfecting her skills hands-on. Her curiosity and discipline earned her accolades as both an artist and educator, ultimately positioning her as a key creative consultant and collaborator for top brands in the sector.
Building a Brand for Every Face
Danessa Myricks Beauty was born from Danessa’s conviction that “race, gender, age, and personal style should not limit anyone from experimenting with makeup or discovering their signature look”. From the outset in 2015, the brand was built on the foundational philosophy of creative play, inclusivity, and high-impact innovation.
As Danessa explains, “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup”. She was dissatisfied with an industry that often neglected deeper skin tones, gender-diverse consumers, or artistry beyond mainstream standards. At each stage, she pushed for multi-use products—balms that could be blush, eyeshadow, or lip tint; versatile foundation and complexion formulas that work across every undertone and texture.
Self-Taught, Self-Made, and Still Teaching
The brand’s success is inseparable from Danessa’s identity as a self-taught builder. Years of freelancing, consulting, and educating—before and after launching her brand—cemented her expertise and relentless drive. “Without formal training in makeup, she has extensive research and practice to educate herself on all things makeup. Danessa’s commitment to creative learning never waned, and she remains deeply involved in product development, education, and daily community-building.
Today, Danessa hosts workshops, educational social media series, and hands-on campaigns that foster a welcoming space for artists and everyday beauty lovers worldwide.
Innovation at the Heart of Every Launch
Danessa Myricks Beauty is now synonymous with groundbreaking formulas and bold color. From the viral Yummy Skin Blurring Balm Powder to contour, multi-use Colorfix tubes, and high-impact chroma flakes, the brand constantly pushes beyond traditional category lines.
Danessa’s “no rules” model empowers not only creativity but real inclusivity. Each launch is tested for performance across all skin types and tones, and marketing features “community model castings, mentorships, executive conversations, and IRL events” to deepen the connection with fans. This interactive approach has helped rapidly grow the brand’s footprint partnerships: from “The Next Big Thing” endcap in Sephora to over 1,500 retail points by 2025.
Milestones, Impact, and Global Expansion
As of 2025, Danessa Myricks Beauty is one of the fastest-growing indie brands globally, with retail partnerships including Sephora North America, Sephora UK, Cult Beauty, Beauty Bay, and Nigel Beauty. The brand expects annual revenue between $30–50 million, with products available in over 1,500 doors. A new partnership with Neutrogena at CVS in 2025 further extends Danessa’s mission of accessible, science-backed products for all (Black Enterprise).
Danessa’s journey from medical worker to award-winning artist, CEO, and educator exemplifies “what success looks like for independent, women-of-color-led brands in the beauty industry” (Forbes).
Real Beauty, No Boundaries
For Danessa Myricks, makeup remains more than just color on skin—it’s a tool of empowerment, artistry, and transformation. Danessa Myricks Beauty is proof that when creativity and inclusivity drive the mission, real change—and lasting community—is possible.
