David Yurman, America’s foremost luxury jewelry brand, proudly introduces its Spring 2025 Chevron Campaign. Featuring acclaimed actor, director, producer, and global brand ambassador Michael B. Jordan. This campaign celebrates the modern man’s journey of self-expression and pursuit of excellence, set against the iconic backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City.
David Yurman’s partnership with Michael B. Jordan began in Spring 2024 with the launch of the brand’s first-ever men’s high jewelry collection, The Vault. Captured by renowned photographer Tyrone Lebon and film director Frank Lebon, the campaign showcases Jordan’s purposeful walk, symbolizing his illustrious career and the essence of the Chevron Collection.
"I am inspired by the way David Yurman stays true to itself while continuing to evolve," said Jordan, who was styled by longtime stylist Jason Bolden for the campaign. "From David and Sybil's artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation."
The Chevron Collection: A Modern Icon
Initially launched in 2007, the Chevron Collection draws inspiration from ancient architecture and art, reimagined into modern, sculptural designs. The collection features bracelets, rings, and tags, with the Chevron motif as a flattened reflection of David Yurman’s iconic Cable design—a symbol of the brand’s DNA and its pursuit of excellence.
- Men’s Jewelry Growth: The Chevron collection is a cornerstone of David Yurman’s men’s line, the brand’s fastest-growing category. According to a 2023 report by Bain & Company, the global luxury jewelry market is expected to grow by 8-10% annually, with men’s jewelry driving significant demand.
- Design Details: The Chevron pattern’s interplay of light and dark mirrors the campaign’s visual storytelling, creating a cohesive narrative of contrast and harmony.
Why Michael B. Jordan is the Perfect Fit
Michael B. Jordan is more than just a Hollywood icon—he’s a multifaceted talent whose career mirrors the values of David Yurman: innovation, evolution, and authenticity.
- Excellence: From his breakout roles in Creed and Black Panther to his directorial debut with Creed III, Jordan’s dedication to his craft aligns seamlessly with David Yurman’s commitment to artistry and precision.
- Cultural Influence: As a global brand ambassador, Jordan brings a fresh, dynamic energy to the brand, resonating with a diverse, modern audience.
- Evolution and Growth: Like David Yurman, Jordan is constantly evolving—transitioning from actor to producer to director, much like the brand’s journey from its founding to its current status as a luxury powerhouse.
A Message from Evan Yurman
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character,” said Evan Yurman, President and Chief Creative Officer of David Yurman. “Through this new campaign, we hope to inspire our audiences to follow the same passion Jordan has in shaping his destiny.”
Quick Facts: Michael B. Jordan and David Yurman
| Fact | Details |
|---|---|
| Michael’s Next Projects | Sinners (2025) and The Thomas Crown Affair (Amazon MGM Studios) |
| Chevron Collection Launch | 2007, inspired by ancient architecture and art |
| Campaign Photographer/Director | Tyrone Lebon (photography) and Frank Lebon (film) |
| Stylist | Jason Bolden |
The Spring 2025 Men’s Chevron Campaign is live today, February 12th, on DavidYurman.com.
