BeautyDTC

Vanessa Hudgens Relaunches KNOW Beauty As Sole CEO

Vanessa Hudgens, the talented actress known for her role in Disney's High School Musical, is making a fresh start with her beauty brand, with a complete rebrand and launch of KNOW Beauty.

Vanessa Hudgens Relaunches KNOW Beauty As Sole CEO
BeautyDTC

Vanessa Hudgens Relaunches KNOW Beauty As Sole CEO

KNOW Beauty

Vanessa Hudgens, the talented actress known for her role in Disney’s High School Musical, is making a fresh start with her beauty brand, with a complete rebrand and launch of KNOW Beauty. After an initial launch in 2021 with singer Madison Beer, the brand faced challenges due to its complicated concept of using DNA kits for personalized skincare. The idea didn’t resonate with consumers as expected, leading Hudgens and Beer to shut down the brand and rethink their approach.

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