eBay Targets High-End Shoppers With First-Ever Pre-Loved Fashion Week

Today, eBay has launched its inaugural Pre-Loved Fashion Week with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Highlighting a live, shoppable runway show titled “Endless Runway”, this event will showcase pre-loved looks from renowned designers like Khaite, Off-White, Christopher Kane, and Simone Rocha. Set to precede the SS2025 Official New York and London Fashion Week schedules, these shows aim to promote circular fashion.

The Endless Runway shows make eBay’s diverse selection of pre-owned designer clothing and accessories immediately shoppable. Curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein in New York, with eBay’s Pre-Loved Style Director Amy Bannerman supported by live host Leomie Anderson in London, these events will be accessible to both US and UK shoppers via eBay Live.

“eBay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, eBay’s GM of Fashion. “With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.”

eBay’s Commitment to Circular Fashion

In 2023, nearly $50 billion worth of secondhand luxury products were sold globally, fueled primarily by younger consumers. A testament to this demand, pre-loved and refurbished items account for 40% of eBay’s gross merchandise volume, with global users searching for “vintage” over 1,000 times a minute in June 2024. eBay aims to make high-quality, pre-loved designer fashion accessible and sustainable with its Pre-Loved Fashion Week.

“New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how eBay brings together such a stellar selection of vintage, archival, and coveted items from these brands,” said Steven Kolb, CEO of the CFDA. “eBay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present, and future – and delivers a powerful reminder that the future of fashion is circular.”

New York’s First Pre-Loved Fashion Show

Curated by fashion creative Wisdom Kaye and hosted by Liana Satenstein, the eBay Endless Runway show in New York will feature instantly shoppable items from previous collections and archival pieces from designers like Toteme, Brandon Maxwell, Eckhaus Latta, and Ralph Lauren. This event, marked as the first entirely pre-loved runway show at NYFW, will debut on September 5, 2024, at 12 PM ET exclusively on eBay Live. Daily drops will continue through NYFW until September 11.

“Working with eBay to bring Endless Runway to life has been so creatively rewarding,” said Wisdom Kaye. “When I style my own outfits, the goal is always to break through conformity, to create something that’s totally one-of-a-kind – and choosing pre-loved gives me limitless possibilities.”

London Fashion Week: Celebrating 40 Years

Curated by Amy Bannerman and hosted by Leomie Anderson, the London edition will showcase shoppable items from past collections and archival pieces from influential British designers. This event will be accessible exclusively on eBay Live on September 12, 2024, at 6 PM BST, with daily drops continuing throughout London Fashion Week until September 17.

“eBay is the first brand to show up at fashion week with an entirely pre-owned offering on the main schedule, which feels like the perfect way to mark 40 years of London Fashion Week,” said Leomie Anderson.

Shoppers can tune in to watch the eBay Endless Runway on September 5, 2024, at 12 PM ET exclusively on eBay Live, eBay's live shopping platform accessible via the eBay app. The daily drops of additional pre-owned pieces will be released every day of NYFW at 6 PM ET beginning September 5 through 11 at ebay.com/pre-lovedfashionweek