Over 80% of Retailers To Offer Discounts This Holiday Season, Report

“The holidays are often make-or-break for many small businesses,” said Gali Arnon, Fiverr’s Chief Business Officer. The research shows retail businesses are heavily investing in social media campaigns and AI to streamline operations and attract early shoppers.

To capitalize on this spend-happy consumer demographic, retailers are investing in AI (70%), social media ads (39%), 35% influencer marketing campaigns, email marketing (33%), and SEO (29%) Key Trends and Findings Here’s the key findings from Fiverr’s research on retailers’ readiness for the holiday season: Key Area Statistic Inflation Challenges 48% of global retailers cite inflation as their primary concern.

Freelancer Hiring One-third of businesses are hiring freelancers for holiday support. Discounts Over 80% of retailers offer discounts, compared to 55% last year.

Gen Z Spending 43% of Gen-Zers are planning to spend more this holiday season, compared to the 37% of millennials that plan to do to same AI Implementation Nearly 7 in 10 retailers (68%) are implementing AI this season, with 41% investing in AI tools and 35% embedding AI in customer interactions. Social Media 57% of U.S…