10 Fashion AI Startups Making Waves in 2025

As we progress through 2025, the fashion industry continues to embrace artificial intelligence as a transformative force. Based on recent funding, accelerator programs, and market traction, these ten fashion AI startups are gaining significant attention this year. While some may have been established earlier, they're experiencing notable growth or launching new initiatives in 2025.

Here's the top 10 Fashion AI Startups To Watch

1. Doji an AI-powered virtual try-on platform allowing users to create photorealistic avatars to try on clothes and shop digitally.

2. Spangle AI a platform using AI to personalize and optimize e-commerce shopping experiences for brands and retailers.

3. Raspberry AI  generative AI software for fashion brands, enabling rapid design and merchandising based on consumer demand.

4. Athena Studio AI-based solutions for fashion brands to streamline product development and improve sustainability.

5. Veesual transforms online shopping with visual AI, offering virtual try-ons and inclusive, interactive styling experiences.

6. Vody builds proprietary generative AI solutions for retail, enhancing product discoverability and customer journeys.

7. Botika specializes in AI-generated models and fashion photography, allowing brands to create diverse, high-quality product images and videos at a fraction of traditional costs

8. Revive an AI-powered circular fashion platform that helps brands turn excess inventory and returns into new opportunities.

9. LiquiDonate a platform enabling retailers to donate unsellable items using AI-powered matching, supporting sustainability and community causes.

10. Slip a digital receipt and post-purchase experience platform for retailers, leveraging AI for personalized engagement (official site inferred based on industry naming conventions; verify for accuracy).

Leading Fashion AI Startups of 2025

1. Doji

Doji is making headlines in 2025 as it enters private beta with its innovative AI-powered virtual try-on technology. Founded by former Meta, Apple, and YouNow executive Dorian Dargan alongside ex-Google DeepMind researcher Jim Winkens, Doji allows users to create an AI likeness of themselves to virtually try on real clothing products before purchasing. The platform targets online fashion consumers who struggle with visualization when shopping digitally.

2. Spangle AI

Co-founded by Karen Moon and Yufeng Gou, Spangle AI focuses on maximizing revenue through self-optimizing shopping experiences. The company recently secured $6 million in seed funding and has been selected for the prestigious New York Fashion Tech Lab 2025 cohort. Their AI technology personalizes the shopping journey, creating more engaging and profitable customer experiences/

3. Raspberry AI

Raspberry AI is generating significant industry buzz with its generative AI software for fashion brands. The company secured $24 million in Series A funding in January 2025, positioning it as one of the most well-funded fashion AI startups of the year. Based in New York, Raspberry AI is leveraging artificial intelligence to revolutionize fashion design and merchandising processes.

4. Athena Studios

Selected for the 2025 NYFTLab cohort, Athena Studios, led by Heidi Van Dyck, provides real-time insight into product development across various platforms and teams. Based in Luxembourg, this AI-powered platform streamlines fashion product development by centralizing data and automating tasks, helping brands optimize for both sustainability and profitability.

5. KSI Vision

Led by Sofia Lemes, KSI Vision utilizes existing security camera systems for in-store retail analytics through AI and computer vision. As part of the NYFTLab 2025 cohort, this startup is helping retailers gain valuable insights about customer behavior and store operations without requiring new hardware installations, making advanced analytics accessible to more fashion retailers.

6. Vody

Founded by Stephanie Horbaczewski, Vody delivers multimodal large language model (LLM) solutions aimed at enhancing inventory data with consumer-friendly terminology. As a member of the 2025 NYFTLab cohort, Vody is helping fashion retailers bridge the gap between technical product descriptions and the language customers actually use when searching for products.

7. Botika

Botika.io is a Tel Aviv-based startup revolutionizing fashion photography with its generative AI platform for fashion brands and retailers. The technology enables brands to create stunning, realistic product images using AI-generated models, eliminating the need for traditional photoshoots and dramatically reducing production costs—by up to 90%—while speeding up time to market by a factor of three

8. Revive

Positioned as an AI-Driven Circular Fashion platform, Revive is among the US-based fashion tech startups gaining attention in 2025. The company uses artificial intelligence to extend the lifecycle of clothing items, promoting sustainability while offering consumers fresh styles through advanced algorithms that match unused inventory with potential buyers.

9. LiquiDonate

Led by Disney Petit, LiquiDonate offers an innovative donation matching service for unsellable returns and surplus inventory. Selected for the 2025 NYFTLab cohort, this AI-powered platform helps fashion retailers minimize inefficiencies in inventory management while generating detailed sustainability reporting on donated items/

10. Slip

Created by Tash Grossman, Slip provides a digital receipt platform that enhances personalized and omnichannel post-purchase experiences. As part of the NYFTLab 2025 cohort, Slip is using AI to transform the often-overlooked post-purchase phase of the customer journey into an opportunity for deeper engagement and relationship building.

Future Outlook

These ten fashion AI startups represent the cutting edge of fashion technology, leveraging artificial intelligence to create more efficient, sustainable, and customer-centric business models. As the fashion industry continues its digital transformation, these companies are positioned to shape how we design, produce, sell, and experience fashion in the years to come.