Lemme Hit with Lawsuit over Deceptive Product Claims

purchased a Lemme product, you may be entitled to compensation,” the firm’s free case review form states. Health Experts and Customer Skepticism Lemme, which launched in September 2022 with a range of vegan, gluten-free, and non-GMO gummy supplements, has previously drawn criticism from health professionals.

The introduction of Lemme Purr, a vaginal probiotic gummy, in February 2023, was especially controversial. According to the Lemme website, Lemme Purr features “clinically-studied SNZ 1969 probiotics” to “target vaginal microbiome health and pH levels to support freshness and odor,” along with Vitamin C and pineapple extract.

Despite selling out in its first week, some customers and gynecologists raised concerns. Dr. Melanie Bone, OBGYN and member of Daye’s medical board, told The Independent: “Brands should not try to advance artificial insecurities forced upon women and AFAB [assigned female at birth] individuals.

There is no validated clinical data that suggests you can, or should, alter the way your vagina tastes.” Dr. Bone also noted that while probiotics can support vaginal microbiome health, ingredients like pineapple extract “are less credible.” Product Claims Under…