FERMÀT Raises to Launch AI-Powered Commerce Platform

FERMÀT, the San Francisco-based AI-native commerce platform, has announced a $45 million Series B funding round led by VMG Partners, with participation from QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures. This investment will accelerate FERMÀT’s mission to deliver hyper-personalized shopping experiences for both human and agentic shoppers, preparing brands and agencies for a new era in digital commerce.

Addressing Consumer Shift in Digital Commerce

The e-commerce landscape is rapidly evolving, with customer acquisition costs rising and consumer expectations for personalization at an all-time high. The global e-commerce market is projected to surpass $8 trillion by 2027, yet brands face mounting challenges in standing out and delivering targeted experiences at scale.

FERMÀT aims to empower brands to tailor every touchpoint of the customer journey, enabling merchants to deploy highly personalized, AI-driven commerce journeys without the need for massive engineering teams or prohibitive costs.

Indy Guha, General Partner at VMG Partners said:
"VMG's investment in FERMÀT is the result of countless CMO conversations. Brands and retailers are hungry for 'the art of the possible' in hyper-personalized commerce, and we believe AI makes that achievable. As the industry stands at an inflection point across AI, data, and brand-building, FERMÀT is a foundational platform for brands seeking to win the next decade of consumer engagement."

FERMÀT’s platform learns from each brand’s data to determine and deliver the best possible commerce experience for every shopper—whether human or agentic—mirroring the data-driven optimization seen in platforms like Meta.

FERMÀT as a Category Creator

Founded in November 2021 by Rishabh Jain and Shreyas Kumar, both former LiveRamp executives, FERMÀT has quickly established itself as a category leader in AI-native commerce. Since its Series A, the company has grown ARR by more than 5X and tripled its team size. FERMÀT now powers shopping journeys for major brands such as BISSELL, Backcountry, Unilever (Olly), Glossier, Adapt Naturals, GNC, ILIA Beauty, and partners with agencies like Tinuiti and Common Thread Collective.

Chris Chang, SVP Strategic Partnerships at Tinuiti said:
"At Tinuiti, we partner with cutting-edge platforms like FERMÀT because we recognize that the future of ecommerce is being shaped in real time. This collaboration has generated real momentum for our teams and, more importantly, for the brands we support. FERMÀT empowers our clients to rapidly build and optimize personalized post-click experiences, giving them greater control over performance across the full funnel. By removing traditional engineering barriers, brands can now deliver commerce journeys tailored to both human and agentic shoppers with speed and precision. Together, we're transforming agility into a strategic advantage."

Product Innovation and AI-Powered Commerce

FERMÀT’s recent product launches highlight its commitment to innovation:

• Pierre Strategize AI: An AI agent that analyzes store performance and audience behavior to generate personalized funnel strategies and commerce experiences.

• Heatmaps: Visualizes user behavior at a granular level, identifying engagement hotspots and friction points.

• Funnel Visualizer: Enables real-time exploration of the customer journey, pinpointing merchandising opportunities and allowing direct funnel adjustments.

• Pierre Data Explorer: Lets users chat with their data and FERMÀT’s shopper behavior graph in natural language for rapid insights.

• Commerce Brain: Tracks every consumer behavior in an anonymized way, unlocking new insights into buying behavior for enterprises.

The Series B funding will support FERMÀT’s continued growth, including expanding its agency partner program, investing in platform capabilities, and scaling its proprietary commerce graph and data infrastructure.

A Vision for the Future

Rishabh Jain, CEO and co-founder of FERMÀT said:
"This funding round cements FERMÀT's opportunity to define the category of commerce experiences expertly tailored to each shopper. We've moved beyond validating our core business mechanics to securing our position as a category leader. We believe that within a few years, every commerce experience—from ads to agentic shoppers to in real life placements—will be powered by FERMÀT's personalized commerce technology."

The new capital will accelerate FERMÀT’s leadership in:

• AI Initiatives: Advancing AI capabilities for both human and agentic shoppers, including innovations in AI-generated experiences, natural language interaction, AI merchandising, and offer generation.

• Data & Infrastructure: Developing the FERMÀT commerce brain—the world’s largest human and agentic shopper data graph—to power hyper-personalized journeys at scale.

• Team Growth: Expanding sales, agency strategy, and AI/ML product teams to support rapid adoption and deeper industry partnerships.

With this funding, FERMÀT is well-positioned to shape the future of commerce, helping brands deliver the next generation of personalized, AI-powered shopping journeys.