FERMÀT Raises to Launch AI-Powered Commerce Platform

Partners said: “VMG’s investment in FERMÀT is the result of countless CMO conversations. Brands and retailers are hungry for ‘the art of the possible’ in hyper-personalized commerce, and we believe AI makes that achievable.

As the industry stands at an inflection point across AI, data, and brand-building, FERMÀT is a foundational platform for brands seeking to win the next decade of consumer engagement.” FERMÀT’s platform learns from each brand’s data to determine and deliver the best possible commerce experience for every shopper—whether human or agentic—mirroring the data-driven optimization seen in platforms like Meta.

FERMÀT as a Category Creator Founded in November 2021 by Rishabh Jain and Shreyas Kumar, both former LiveRamp executives, FERMÀT has quickly established itself as a category leader in AI-native commerce. Since its Series A, the company has grown ARR by more than 5X and tripled its team size.

FERMÀT now powers shopping journeys for major brands such as BISSELL, Backcountry, Unilever (Olly), Glossier, Adapt Naturals, GNC, ILIA Beauty, and partners with agencies like Tinuiti and Common Thread Collective. Chris Chang, SVP Strategic Partnerships at Tinuiti said: “At…