Thread Beauty, The Lip Bar Launches Second Brand At Target Stores

            View this post on Instagram                       A post shared by thread beauty (@threadbeauty) On the 10th anniversary of The Lip Bar, Melissa Butler launched her second beauty brand, Thread Beauty, which is now also available at Target stores nationwide.

Thread Beauty focuses on the authentic experiences of Gen-Z Black, Indigenous, and People of Color, offering multi-use beauty sticks designed for convenience and versatility. The debut collection includes three products: Face It Complexion Stick, Blend It Multistick, and Color It Lip Color, all priced at $8.

Face It is available in 24 shades, while Blend It and Color It each come in 14 shades. View this post on Instagram                       A post shared by thread beauty (@threadbeauty) Thread Beauty’s bright Tiffany-blue packaging reflects the fun and creativity that Gen Z consumers seek in their makeup products.

Butler encourages customers to use the products in any way that works for them, embracing individuality and self-expression. The Lip Bar has also expanded into skincare with TLB Skincare, a collection formulated to cleanse, hydrate, and soothe the skin using superfood ingredients like…