Instacart Expands Advertise Initiative With New $1 Million to Support Women-Owned Brands

Ali Miller, Head of Ads Product at Instacart. “With our Ads Initiative, we are supporting emerging brands by providing onboarding support, sharing campaign optimization best practices, and offering the opportunity to connect with and inspire new and existing customers on Instacart.

Our goal is to continue to identify and amplify more women entrepreneurs and brands with Instacart Ads to help them drive discovery and business growth.” With this expansion, the Instacart Ads Initiative now offers emerging, women-owned CPG brands the opportunity to reach a broader audience in the digital aisles with prominent advertising placement among millions of items available from the more than 700 national, regional and local retailers featured on the Instacart Marketplace.

Beginning in April, eligible brands will receive free Instacart Ads credits to use with the company’s flagship sponsored product offering throughout 2022. “At Three Wishes, we’re huge fans of Instacart – the way their ad platform helps drive movement and supports our retail business has proved to be invaluable.

When they asked us to be part of this program, we were honored and couldn’t be more thrilled. We’re touched by…