Gainful CEO Dean Kelly: ‘Target Partnership Marks First Foray into Retail’

Gainful, a leading nutrition brand known for its personalized supplements, has announced its first retail expansion in partnership with Target Corporation. This strategic collaboration aims to make Gainful’s high-quality, customized nutritional products more widely available to consumers across the United States.

What makes the experience even more personalized to Gainful is the guided post-purchase experience. By purchasing at Target, consumers are still able to gain access to our curated web experience that hosts guidance, tools, and recipes, along with the ability to chat with RDs.

 

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Target guests can customize their protein in-aisle in three easy steps and tap into more than 70 different opportunities to personalize this system catered to their preferences and needs.

Simply:

Pick a protein (Do you prefer Vegan, or Whey-based?) Pick a flavor Add any goals you want to focus on (Lose Weight, Gain Muscle,…