Gap and Summer Fridays are teaming up on a 20-piece holiday loungewear collection, marking the beauty brand’s first‑ever apparel collaboration and bringing its cult skincare “feeling” into cozy wardrobe staples.
Gap x Summer Fridays Launch Details
The Gap x Summer Fridays collection launches on December 12, 2025, at 12 p.m. ET / 9 a.m. PT, dropping online at gap.com and in 55 select Gap stores across the United States and Canada, with additional availability via partners in the Middle East, Peru, Turkey, and the United Kingdom. December 12, 2025. Prices range from 28 to 98 dollars, positioning the capsule as accessible gifting and “feel‑good” self‑care uniforms for the holidays.
According to Gap Inc., the partnership blends Gap’s classic comfort and timeless design with Summer Fridays’ minimalist Southern California aesthetic, creating pieces that are meant to slot into everyday routines—work‑from‑home days, airport looks, and slow Sunday mornings.
Cozy Pieces In Signature Skin‑Care Shades
The limited‑edition collection centers on soft, mix‑and‑match loungewear: knit sweaters, fleece sets, matching pajama and Henley sets, plus gift‑ready accessories like CashSoft socks and headbands. Colorways are pulled straight from Summer Fridays’ hero products, including Pink Sugar, Cherry, Vanilla, and the brand’s iconic Jet Lag Mask blue, turning best‑selling skincare shades into a wearable palette.
To deepen the fashion‑meets‑beauty crossover, shoppers who spend $125 or more in the collaboration receive an exclusive Summer Fridays beauty bundle featuring favourites like Jet Lag Mask and Vanilla Lip Butter Balm, while supplies last. Campaign imagery stars Euphoria actor Barbie Ferreira, who appears in fleece sets and PJ looks styled around nighttime rituals and “good skin day” energy.
What The Brands Say About The Collaboration
Mark Breitbard, president and CEO of Gap, said the two brands are “built on the same idea” that products designed to make people feel good and bring comfort and joy never go out of style, calling the collab a fresh and authentic take on everyday essentials.
Summer Fridays co-founder Lauren Ireland said the brand has “always thought of Summer Fridays as a feeling,” and this collection carries that ethos into clothing by merging fashion and beauty in a way that feels both nostalgic and current. Co‑founder Marianna Hewitt said there was a “natural connection” with Gap, noting that the pieces were designed as timeless, elevated basics that work for travel, cosy nights in, or lazy mornings at home.
In a LinkedIn post announcing the collab, Gap marketing leader Kris Harper said the drop is about “bringing the Summer Fridays glow into your closet,” highlighting how the capsule ties directly into the brand’s virality in skin care.
Concluding Thoughts
For Summer Fridays, founded in 2018 as a digital‑first skin‑care brand, this is a strategic way to test lifestyle extensions without building its own apparel line from scratch.
For Gap, the collaboration offers a way to re‑energise its loungewear and sleepwear categories with limited‑edition storytelling, creator‑driven marketing, and a social‑media‑ready colour story rooted in a cult beauty favourite. If the drop sells through quickly and resonates with shoppers, analysts expect Gap to pursue similar cross‑category collaborations that turn “getting ready” rituals into full lifestyle capsules.
