Retail

Target Debuts Design-Forward SoHo Concept In New York

Target Corporation has opened its newly transformed Target SoHo, a one-of-a-kind concept store at 600 Broadway in New York City where everyday shopping is designed to meet play, discovery, and style.

Published: Dec 12, 2025 10:03 AM

By Jeanel Alvarado

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Target Debuts Design-Forward SoHo Concept In New York

Target Corporation has opened its newly transformed Target SoHo, a one-of-a-kind concept store at 600 Broadway in New York City where everyday shopping is designed to meet play, discovery, and style. The space marks a bold new chapter in Target’s commitment to style and design, bringing the brand’s DNA to life in an immersive format that is as shoppable as it is visually driven.

A style-led concept in SoHo Located in the heart of SoHo, the store is built for style-obsessed guests who want to browse, discover, and be inspired rather than simply run errands.

From trend-led apparel and beauty to curated home finds and seasonal drops, Target SoHo offers a dynamic assortment that will continually evolve to track what is next in culture and fashion.

Cara Sylvester, executive vice president and chief guest experience officer at Target, said: “Style and design are part of Target’s DNA, and there’s no better place for us to showcase what’s next for our brand than in one of the style capitals of the world.

With Target SoHo, we’re bringing together the best of Target and the best of New York — elevated products, immersive storytelling and an experience that invites guests to explore, express and get inspired…

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Target Debuts Design-Forward SoHo Concept In New York

Target Corporation has opened its newly transformed Target SoHo, a one-of-a-kind concept store at 600 Broadway in New York City where everyday shopping is designed to meet play, discovery, and style.

Unlock the rest of this story

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