Desigual is making a high-profile return to the Indian market through a strategic partnership with leading fashion platform Myntra, anchoring the move within its 2025–2028 expansion plan. Backed by renewed international momentum and fresh digital growth, the Barcelona-based brand is betting on India’s young, online fashion consumer to fuel its next chapter.
Why Desigual is betting on India now
After a period of restructuring and brand reset, Desigual has been leaning harder into international markets, especially regions with strong e-commerce penetration and a growing mid to premium fashion customer. India fits that profile perfectly: fashion platforms are scaling quickly, global labels are entering via marketplace first, and consumers are increasingly open to expressive, logo-forward, and print-heavy aesthetics that align closely with Desigual’s DNA.
The deal with Myntra is framed as part of a broader offensive. The brand’s management has laid out a multi-year plan through 2028 that focuses on international…
consolidation, digital acceleration, and tighter positioning around creativity and design. Returning to India with a digital-first strategy – instead of immediately opening physical stores – allows Desigual to test, learn, and scale with less operational risk while still accessing millions of potential customers.
Launching with accessories before apparel For its entry phase, Desigual is launching a curated accessories offer on Myntra, featuring bags and key pieces from its spring/summer 2025 and autumn/winter 2025 collections.
Accessories are a strategic starting point: they carry the brand’s bold colour, collage prints, and graphic signatures, but are easier for new customers to adopt and style around existing wardrobes.
Phase two will follow in 2026, when Desigual plans to introduce apparel on Myntra, broadening its presence from a focused accessories edit into full ready-to-wear…
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