Google Launches Blue Checkmarks for Verified Brands

The BIMI system allows organizations to display their official logos instead of generic avatars in Gmail, making it easier for users to recognize genuine accounts. With the addition of the blue checkmark, users can now more easily differentiate between legitimate senders and potential phishing attempts.

The checkmark appears only next to organizations that have adopted the BIMI system and validated their corporate imagery with Google.

To set up BIMI, organizations must use strong authentication with DMARC (Domain-based Message Authentication, Reporting, and Conformance) and logo verification through a Certification Authority such as Entrust or DigiCert, starting at $1,499 for 1-year verification.

This feature is available to all Google Workspace customers, legacy G Suite Basic and Business customers, and users with personal Google Accounts. Digicert website, Verified Mark Certificate Pricing The blue checkmark serves as a useful anti-phishing tool and helps build brand trust by increasing confidence in email sources…