Louis Vuitton, the renowned French luxury fashion house, is planning to open a new flagship store on Fifth Avenue in Manhattan, New York. This decision comes as other luxury brands, such as Rolex and Tiffany, are also expanding their presence in the area. The new Louis Vuitton store will be located at the northeast corner of Fifth Avenue and East 57th Street, a prime location in the heart of New York’s fashion district.
The current Louis Vuitton building at 727 Fifth Avenue, along with the adjacent Hublot store at 743 Fifth Avenue, will be demolished to make way for the new flagship store. LVMH, the parent company of Louis Vuitton, is currently interviewing architects in a “beauty contest” to select the perfect design for the new store. The upcoming flagship store will serve as both a retail space and offices for the luxury brand.
In preparation for the construction of the new store, Louis Vuitton recently signed a seven-year lease for 65,000 square feet at the Trump Organization’s 6 East 57th Street. This space is being vacated by another LVMH brand, Tiffany’s, as they move to their newly opened flagship site. Sources reveal that LVMH is paying $20 million per year for the Trump-owned space.
The new Louis Vuitton store will join the recently opened Tiffany flagship at 727 Fifth Avenue and the upcoming Rolex tower at 645 Fifth Avenue, contributing to the revival of Manhattan’s retail scene. With no height limit for the new construction, the building could potentially be developed as-of-right to 122,700 square feet or even larger if air rights from neighboring properties are obtained.
As luxury brands continue to invest in Manhattan retail, the new Louis Vuitton flagship store on Fifth Avenue is set to become an iconic destination for fashion enthusiasts and shoppers alike.
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