GUESS 2024-25 ESG Report Shows Major Wins

GUESS is doubling down on sustainability with bold new results. The fashion industry is experiencing a transformative shift toward sustainability, and GUESS is positioning itself at the forefront of this movement with the release of its comprehensive FY2024–2025 Environmental, Social, and Governance (ESG) Report. Titled “It's in Our DNA”, the report represents more than a corporate responsibility initiative; it signals the company's foundational commitment to sustainable business practices.

The ACTION GUESS Strategy: A Framework for Impact

GUESS has developed its distinctive ACTION GUESS ESG strategy, a comprehensive framework designed to Imagine, Innovate, and Inspire across all organizational facets. This strategic approach demonstrates the company's understanding that sustainability cannot be treated as an afterthought but must be woven into the very fabric of business operations.

Building on over a decade of ESG commitment, GUESS has aligned its reporting practices with internationally recognized standards, including the Global Reporting Initiative (GRI) Universal Standards, the Sustainability Accounting Standards Board (SASB), and the Greenhouse Gas (GHG) Protocol. The company has also aligned its efforts with the United Nations Sustainable Development Goals (SDGs), reflecting a holistic approach to driving positive global impact.

Leadership Vision: Sustainability as Core DNA

The report features compelling insights from GUESS leadership, emphasizing how sustainability has become integral to the company's identity.

Paul Marciano, Co-Founder and Chief Creative Officer
"Today, sustainability is a bigger part of our story more than ever before. And what makes me proud is seeing how our teams have embraced this challenge with the same creativity and passion they bring to everything we do," said.

Carlos Alberini, Chief Executive Officer and Director
"Our approach to sustainability is about continuous improvement guided by our sustainability strategy, ACTION GUESS. That means staying agile in a shifting regulatory landscape, strengthening the integrity of our ESG data, and embedding accountability across every part of our business. In FY2025, we took an important step forward by publishing our renewed Human Rights Policy, a milestone that reinforces our enduring commitment to respecting the dignity and rights of all people–our employees, the workers in our supply chain, our partners, and the places where we operate. We deepened our decarbonization efforts, expanded our GUESS ECO collection offerings, launched GUESS JEANS–with a commitment to sustainability and cutting-edge innovation, and sharpened our focus on supplier partnerships that support fair labor and sustainable practices," said.

Carlos Alberini, Chief Executive Officer and Director
"ACTION GUESS drives environmental, social, and governance impact through bold commitments — it’s in our DNA," said.

Three Pillars of Transformation

The report's structure centers on three dynamic themes that drive GUESS's sustainability agenda:

• Imagining innovative solutions that drive stakeholder engagement and governance highlights the company's commitment to forward-thinking approaches to sustainability challenges.
• Innovating responsible business practices with smarter materials for greater impact shows GUESS's dedication to transforming its product development and manufacturing processes.
• Inspiring inclusive growth and social equity within the brand and beyond demonstrates the company's understanding that sustainability encompasses social responsibility and community impact.

Commitment to Transparency and Accountability

GUESS has reinforced its dedication to transparency by securing reasonable assurance from an independent third-party assurance provider. These rigorous verification practices enable the company to accurately measure its environmental and social impact, identify opportunities for continuous improvement, and actively manage its sustainability journey.

The verification process means more than compliance; it fosters innovation and resilience that support the interests of all stakeholders connected to the business. This approach demonstrates GUESS's understanding that authentic sustainability requires measurable progress and external validation.

Meaningful Progress Across Multiple Fronts

The FY2024–2025 ESG Report highlights advancements in several critical areas, including responsible sourcing, emissions reductions, community engagement, and governance practices. These achievements show GUESS's ability to balance its brand heritage with the urgent need for sustainable progress.

The company's comprehensive approach addresses the complex challenges facing the fashion industry while maintaining its commitment to design excellence and customer satisfaction. This balance demonstrates that sustainability and profitability can coexist when embedded in core business strategy.

A Call to Action for the Fashion Industry

Carlos Alberini, Chief Executive Officer and Director
"We invite our partners, customers, and the GUESS Family to explore our progress, engage with our priorities, and join us in creating a more sustainable and inclusive future," said.

GUESS operates 1,074 retail stores directly across Europe, the Americas, and Asia, with partners and distributors operating an additional 527 retail stores worldwide. This global presence, spanning approximately 100 countries, positions the company to influence sustainable practices across diverse markets and supply chains.

As the fashion industry continues to evolve, GUESS's "It's in Our DNA" report serves as both a progress report and a roadmap for continued transformation. The company's commitment to embedding sustainability into every aspect of its operations shows that authentic change requires more than surface-level initiatives; it demands fundamental integration into corporate DNA.